Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities

Across the globe, many animals with disabilities live in zoos and aquariums, yet these institutions often face difficult questions about how to share those stories with the public in a way that raises awareness and minimizes concern about the animals’ well-being. This study explored whether anthropo...

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Main Authors: Cameron T. Whitley, Marta Burnet, Em Sherwood, Denny Dulaney, Alexander Jones, Courtney Cordova, Emma Hindes, Katya Ankoudinova, Brooklyn Wehr, Corin Yates, Brooke Tucker, Tut Fuentevilla, Caitlin Allessi, Tess Busch, Kevin Kollar, Michelle Hanenburg, Natalie Stier
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Animals
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Online Access:https://www.mdpi.com/2076-2615/15/13/1861
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author Cameron T. Whitley
Marta Burnet
Em Sherwood
Denny Dulaney
Alexander Jones
Courtney Cordova
Emma Hindes
Katya Ankoudinova
Brooklyn Wehr
Corin Yates
Brooke Tucker
Tut Fuentevilla
Caitlin Allessi
Tess Busch
Kevin Kollar
Michelle Hanenburg
Natalie Stier
author_facet Cameron T. Whitley
Marta Burnet
Em Sherwood
Denny Dulaney
Alexander Jones
Courtney Cordova
Emma Hindes
Katya Ankoudinova
Brooklyn Wehr
Corin Yates
Brooke Tucker
Tut Fuentevilla
Caitlin Allessi
Tess Busch
Kevin Kollar
Michelle Hanenburg
Natalie Stier
author_sort Cameron T. Whitley
collection DOAJ
description Across the globe, many animals with disabilities live in zoos and aquariums, yet these institutions often face difficult questions about how to share those stories with the public in a way that raises awareness and minimizes concern about the animals’ well-being. This study explored whether anthropomorphic narrative signage could help visitors form meaningful emotional connections with these animals and, in doing so, encourage greater understanding and support for people with disabilities. Drawing on ideas from contact and transfer theories, we conducted observational research in zoo settings, comparing visitor reactions to no signage, detailed signage, and simple signage. We found that simple signage resulted in fewer negative comments, fewer questions about the animal’s health, and less frustration directed at the organization. In a related survey experiment, participants who saw a photo and brief story about an animal with a disability were more likely to express empathy and hold more positive views toward both animals and people with disabilities. These findings highlight the power of accessible messaging in informal learning spaces to reduce stigma and promote inclusion. The project was led by a diverse, interdisciplinary team of zoo professionals and disability scholars, most of whom bring personal experience with physical or cognitive disabilities to the work.
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spelling doaj-art-68d51fc25e5d44ae990794944b89f8022025-08-20T03:17:04ZengMDPI AGAnimals2076-26152025-06-011513186110.3390/ani15131861Increasing Positive Perception of Disability Through Depictions of Animals with DisabilitiesCameron T. Whitley0Marta Burnet1Em Sherwood2Denny Dulaney3Alexander Jones4Courtney Cordova5Emma Hindes6Katya Ankoudinova7Brooklyn Wehr8Corin Yates9Brooke Tucker10Tut Fuentevilla11Caitlin Allessi12Tess Busch13Kevin Kollar14Michelle Hanenburg15Natalie Stier16Department of Sociology, Western Washington University, Bellingham, WA 98225, USAWoodland Park Zoo, Seattle, WA 98103, USADepartment of Sociology, Western Washington University, Bellingham, WA 98225, USAHenry Vilas Zoo, Madison, WI 53715, USAWoodland Park Zoo, Seattle, WA 98103, USAHenry Vilas Zoo, Madison, WI 53715, USADepartment of Sociology, Western Washington University, Bellingham, WA 98225, USADepartment of Sociology, Western Washington University, Bellingham, WA 98225, USADepartment of Sociology, Western Washington University, Bellingham, WA 98225, USADepartment of Sociology, Western Washington University, Bellingham, WA 98225, USAZoo Montana, Billings, MT 59106, USAGrizzly & Wolf Discovery Center, Yellowstone, MT 59758, USAComo Park Zoo and Conservatory, St. Paul, MN 55103, USADenver Zoo Conservation Alliance, Denver, CO 80205, USAColumbus Zoo & Aquarium, Columbus, OH 43065, USAAlaska SeaLife Center, Seward, AK 99664, USAUtah’s Hogle Zoo, Salt Lake City, UT 84108, USAAcross the globe, many animals with disabilities live in zoos and aquariums, yet these institutions often face difficult questions about how to share those stories with the public in a way that raises awareness and minimizes concern about the animals’ well-being. This study explored whether anthropomorphic narrative signage could help visitors form meaningful emotional connections with these animals and, in doing so, encourage greater understanding and support for people with disabilities. Drawing on ideas from contact and transfer theories, we conducted observational research in zoo settings, comparing visitor reactions to no signage, detailed signage, and simple signage. We found that simple signage resulted in fewer negative comments, fewer questions about the animal’s health, and less frustration directed at the organization. In a related survey experiment, participants who saw a photo and brief story about an animal with a disability were more likely to express empathy and hold more positive views toward both animals and people with disabilities. These findings highlight the power of accessible messaging in informal learning spaces to reduce stigma and promote inclusion. The project was led by a diverse, interdisciplinary team of zoo professionals and disability scholars, most of whom bring personal experience with physical or cognitive disabilities to the work.https://www.mdpi.com/2076-2615/15/13/1861animals with disabilityzoosaquariumspeople with disabilitiesdisability in conservationstrategic anthropomorphism
spellingShingle Cameron T. Whitley
Marta Burnet
Em Sherwood
Denny Dulaney
Alexander Jones
Courtney Cordova
Emma Hindes
Katya Ankoudinova
Brooklyn Wehr
Corin Yates
Brooke Tucker
Tut Fuentevilla
Caitlin Allessi
Tess Busch
Kevin Kollar
Michelle Hanenburg
Natalie Stier
Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities
Animals
animals with disability
zoos
aquariums
people with disabilities
disability in conservation
strategic anthropomorphism
title Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities
title_full Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities
title_fullStr Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities
title_full_unstemmed Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities
title_short Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities
title_sort increasing positive perception of disability through depictions of animals with disabilities
topic animals with disability
zoos
aquariums
people with disabilities
disability in conservation
strategic anthropomorphism
url https://www.mdpi.com/2076-2615/15/13/1861
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