THE DEVELOPMENT STRATEGY OF BAMBOO CRAFT HOME-SCALE INDUSTRIES USING DIAMOND PORTER MODELING AT MALUMBI VILAGE, KAMBERA DISTRICT, EASTERN OF SUMBA REGENCY
The existence of Malumbi Vilage as bamboo craft production area predicted has a chance to be developed. The aim of this study was treated the SWOT analysis against the bamboo craft business using SWOT matrix and Diamond Porter Modeling to determine the suitable strategy developing priority of the b...
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BPFP Universitas Bengkulu
2023-03-01
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| Series: | Jurnal Agrisep |
| Online Access: | https://ejournal.unib.ac.id/agrisep/article/view/25310 |
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| author | Nikodemus Samuel Taru Tinjung Mary Prihtanti Bayu Nuswantara |
| author_facet | Nikodemus Samuel Taru Tinjung Mary Prihtanti Bayu Nuswantara |
| author_sort | Nikodemus Samuel Taru |
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The existence of Malumbi Vilage as bamboo craft production area predicted has a chance to be developed. The aim of this study was treated the SWOT analysis against the bamboo craft business using SWOT matrix and Diamond Porter Modeling to determine the suitable strategy developing priority of the business. The results of scoring from internal aspect (IFE) showed that the bamboo craft business has strength from the skills of the craftsmans with score 0,36 and the weakness showed from the age of craftsmans, marketing targets and information acquisition with each scores showed 0,12.The total score of overall internal aspect (IFE) showed 2,79 higher than standard 2,5 mean that the bamboo craft business from Malumbi already success maintenancing the strength to handling the weakness side. While the scoring results from external aspects (EFE) of the bamboo craft has the prime opportunity from the continuity availiability of the raw materialswith score 0,46 while the main threats were the existence of competitors and the unstable of economical conditions with the score of each showed 0,35. score of overall external aspect (EFE) showed 2,88 higher than standard 2,5 mean that the bamboo craft business able to advantaging the opportunities to covering the threats. Based on total score of IFE 2,79 and EFE 2,88 then matching the scores using SWOT matrix and Diamond Porter Modeling then concluded that this bomboo craft business stay in middle level of external and internal conditions then in this condition the suitable strategies to applied was “Grow and Develop” strategy.
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| format | Article |
| id | doaj-art-68c6dec1332e4a7a814924eb652d8ddb |
| institution | OA Journals |
| issn | 1412-8837 2579-9959 |
| language | English |
| publishDate | 2023-03-01 |
| publisher | BPFP Universitas Bengkulu |
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| series | Jurnal Agrisep |
| spelling | doaj-art-68c6dec1332e4a7a814924eb652d8ddb2025-08-20T01:52:11ZengBPFP Universitas BengkuluJurnal Agrisep1412-88372579-99592023-03-01220110.31186/jagrisep.22.01.89-108THE DEVELOPMENT STRATEGY OF BAMBOO CRAFT HOME-SCALE INDUSTRIES USING DIAMOND PORTER MODELING AT MALUMBI VILAGE, KAMBERA DISTRICT, EASTERN OF SUMBA REGENCYNikodemus Samuel Taru0Tinjung Mary Prihtanti1Bayu Nuswantara2Master of Agricultural Science, Faculty of Agricultural and Business, Satya Wacana Christian University Diponegoro, Central of Java, IndonesiaDapertment of Agribusness, Faculty of Agricultural and Business, Satya Wacana Christian University Diponegoro, Central of Java, IndonesiaDapertment of Agribusness, Faculty of Agricultural and Business, Satya Wacana Christian University Diponegoro, Central of Java, Indonesia The existence of Malumbi Vilage as bamboo craft production area predicted has a chance to be developed. The aim of this study was treated the SWOT analysis against the bamboo craft business using SWOT matrix and Diamond Porter Modeling to determine the suitable strategy developing priority of the business. The results of scoring from internal aspect (IFE) showed that the bamboo craft business has strength from the skills of the craftsmans with score 0,36 and the weakness showed from the age of craftsmans, marketing targets and information acquisition with each scores showed 0,12.The total score of overall internal aspect (IFE) showed 2,79 higher than standard 2,5 mean that the bamboo craft business from Malumbi already success maintenancing the strength to handling the weakness side. While the scoring results from external aspects (EFE) of the bamboo craft has the prime opportunity from the continuity availiability of the raw materialswith score 0,46 while the main threats were the existence of competitors and the unstable of economical conditions with the score of each showed 0,35. score of overall external aspect (EFE) showed 2,88 higher than standard 2,5 mean that the bamboo craft business able to advantaging the opportunities to covering the threats. Based on total score of IFE 2,79 and EFE 2,88 then matching the scores using SWOT matrix and Diamond Porter Modeling then concluded that this bomboo craft business stay in middle level of external and internal conditions then in this condition the suitable strategies to applied was “Grow and Develop” strategy. https://ejournal.unib.ac.id/agrisep/article/view/25310 |
| spellingShingle | Nikodemus Samuel Taru Tinjung Mary Prihtanti Bayu Nuswantara THE DEVELOPMENT STRATEGY OF BAMBOO CRAFT HOME-SCALE INDUSTRIES USING DIAMOND PORTER MODELING AT MALUMBI VILAGE, KAMBERA DISTRICT, EASTERN OF SUMBA REGENCY Jurnal Agrisep |
| title | THE DEVELOPMENT STRATEGY OF BAMBOO CRAFT HOME-SCALE INDUSTRIES USING DIAMOND PORTER MODELING AT MALUMBI VILAGE, KAMBERA DISTRICT, EASTERN OF SUMBA REGENCY |
| title_full | THE DEVELOPMENT STRATEGY OF BAMBOO CRAFT HOME-SCALE INDUSTRIES USING DIAMOND PORTER MODELING AT MALUMBI VILAGE, KAMBERA DISTRICT, EASTERN OF SUMBA REGENCY |
| title_fullStr | THE DEVELOPMENT STRATEGY OF BAMBOO CRAFT HOME-SCALE INDUSTRIES USING DIAMOND PORTER MODELING AT MALUMBI VILAGE, KAMBERA DISTRICT, EASTERN OF SUMBA REGENCY |
| title_full_unstemmed | THE DEVELOPMENT STRATEGY OF BAMBOO CRAFT HOME-SCALE INDUSTRIES USING DIAMOND PORTER MODELING AT MALUMBI VILAGE, KAMBERA DISTRICT, EASTERN OF SUMBA REGENCY |
| title_short | THE DEVELOPMENT STRATEGY OF BAMBOO CRAFT HOME-SCALE INDUSTRIES USING DIAMOND PORTER MODELING AT MALUMBI VILAGE, KAMBERA DISTRICT, EASTERN OF SUMBA REGENCY |
| title_sort | development strategy of bamboo craft home scale industries using diamond porter modeling at malumbi vilage kambera district eastern of sumba regency |
| url | https://ejournal.unib.ac.id/agrisep/article/view/25310 |
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