Research on festival effect and promotion strategy of Baijiu marketing in hypermarket
Aiming at the festival effect of Baijiu marketing, based on the two-year sales log data of FX Baijiu in hypermarket, the significance test of daily average sales differences between festivals and non-festivals was carried out by Wilcoxon's sign rank test method. The significance test of differe...
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| Format: | Article |
| Language: | English |
| Published: |
Editorial Department of China Brewing
2024-06-01
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| Series: | Zhongguo niangzao |
| Subjects: | |
| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2024-43-6-264.pdf |
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