A Conceptual Representation of the Semantic Fields of Responsible Tourism: Implications for Marketing
Purpose – Sustainable tourism activities have generated a large amount of research to understand responsible behavior. Scholars have provided multiple definitions, although the meaning of different terms for tourists has rarely been investigated. The objective of this research study is to reveal wha...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2024-01-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/473058 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!