Perceived Quality in the Automotive Industry: Do Car Exterior and Interior Color Combinations Have an Impact?
Since in the automotive field colors play an important role, the present study tried to answer the following questions: is the perceived quality (PQ) of the vehicle interior color different after visually exploring the car body color? If so, how? Here, exploiting immersive virtual reality simulation...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-08-01
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| Series: | Applied System Innovation |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2571-5577/7/5/79 |
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