FOMO, Materialism and the Gen Z Shopping Behavior: The Impact on Online Impulse Buying and Post-Purchase Regret (With a Gender Perspective)

FOMO, Materialism and the Gen Z Shopping Behavior: The Impact on Online Impulse Buying and Post-Purchase Regret (With a Gender Perspective)

Online buying patterns have changed dramatically as e-commerce, especially among Generation Z, and the growing influence of digital revolutions rapidly rise. Studies indicate that 72% of Indonesian Gen Z consumers prefer Shopee due to its personalized promotions and interactive shopping features. Th...

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Bibliographic Details
Main Authors: Clivyne Eugenia Charles, Dewi Mustikasari Immanuel
Format: Article
Language:English
Published: University of Brawijaya 2025-07-01
Series:Jurnal Aplikasi Manajemen
Subjects:
fomo
gender
materialism
online impulse buying
post-purchase dissonance
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/8821
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