Constraining Metaphor and Metonymy in Language and Depiction: A Cognitive Semiotics Approach

In cognitive semiotics, metaphor and metonymy are crucially treated as special forms of sign use. In contrast, researchers in cognitive linguistics have extended the scope of metaphor and metonymy far beyond the traditional understanding of these semiotic figures based on, respectively, iconicity an...

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Main Author: Zlatev Jordan
Format: Article
Language:English
Published: Sciendo 2024-12-01
Series:Studies in Logic, Grammar and Rhetoric
Subjects:
Online Access:https://doi.org/10.2478/slgr-2024-0009
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author Zlatev Jordan
author_facet Zlatev Jordan
author_sort Zlatev Jordan
collection DOAJ
description In cognitive semiotics, metaphor and metonymy are crucially treated as special forms of sign use. In contrast, researchers in cognitive linguistics have extended the scope of metaphor and metonymy far beyond the traditional understanding of these semiotic figures based on, respectively, iconicity and contiguity into purely mental processes. I argue that this has led to unbounded over-extension, and general confusion about what metaphor and metonymy actually are, and thus on how to be able to reliably identify them in language and other semiotic systems like gesture and depiction. There is therefore an urgent need to constrain the concepts of metaphor and metonymy to more reasonable proportions, and in this article I propose such a more constrained approach, using the Motivation & Sedimentation Model (MSM) of meaning-making. For the purpose, I spell out an integrated definition of metaphor and metonymy along traditional lines, but not limiting them to language. I illustrate the applicability of this definition by offering analyses of political cartoons, showing how the two semiotic figures interact in complex ways, sometimes allowing for different interpretations.
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spelling doaj-art-682c598171124c098f83694aaf9b779b2025-01-20T11:10:12ZengSciendoStudies in Logic, Grammar and Rhetoric2199-60592024-12-0169172910.2478/slgr-2024-0009Constraining Metaphor and Metonymy in Language and Depiction: A Cognitive Semiotics ApproachZlatev Jordan0Lund University, Lund, SwedenIn cognitive semiotics, metaphor and metonymy are crucially treated as special forms of sign use. In contrast, researchers in cognitive linguistics have extended the scope of metaphor and metonymy far beyond the traditional understanding of these semiotic figures based on, respectively, iconicity and contiguity into purely mental processes. I argue that this has led to unbounded over-extension, and general confusion about what metaphor and metonymy actually are, and thus on how to be able to reliably identify them in language and other semiotic systems like gesture and depiction. There is therefore an urgent need to constrain the concepts of metaphor and metonymy to more reasonable proportions, and in this article I propose such a more constrained approach, using the Motivation & Sedimentation Model (MSM) of meaning-making. For the purpose, I spell out an integrated definition of metaphor and metonymy along traditional lines, but not limiting them to language. I illustrate the applicability of this definition by offering analyses of political cartoons, showing how the two semiotic figures interact in complex ways, sometimes allowing for different interpretations.https://doi.org/10.2478/slgr-2024-0009iconicitycontiguityconceptual metaphor theorypolitical artroman jakobson
spellingShingle Zlatev Jordan
Constraining Metaphor and Metonymy in Language and Depiction: A Cognitive Semiotics Approach
Studies in Logic, Grammar and Rhetoric
iconicity
contiguity
conceptual metaphor theory
political art
roman jakobson
title Constraining Metaphor and Metonymy in Language and Depiction: A Cognitive Semiotics Approach
title_full Constraining Metaphor and Metonymy in Language and Depiction: A Cognitive Semiotics Approach
title_fullStr Constraining Metaphor and Metonymy in Language and Depiction: A Cognitive Semiotics Approach
title_full_unstemmed Constraining Metaphor and Metonymy in Language and Depiction: A Cognitive Semiotics Approach
title_short Constraining Metaphor and Metonymy in Language and Depiction: A Cognitive Semiotics Approach
title_sort constraining metaphor and metonymy in language and depiction a cognitive semiotics approach
topic iconicity
contiguity
conceptual metaphor theory
political art
roman jakobson
url https://doi.org/10.2478/slgr-2024-0009
work_keys_str_mv AT zlatevjordan constrainingmetaphorandmetonymyinlanguageanddepictionacognitivesemioticsapproach