The Role and Impact of Sporting Mega-Events in the Context of Soft Power
“Mega-events” are characterized as expansive cultural gatherings. They include both sporting and commercial elements, and they collectively exert significant global influence and appeal. “Sporting mega-events”, in particular, represent a central component of such gatherings and serve as key expressi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Encyclopedia |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-8392/5/1/31 |
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