The Role and Impact of Sporting Mega-Events in the Context of Soft Power
“Mega-events” are characterized as expansive cultural gatherings. They include both sporting and commercial elements, and they collectively exert significant global influence and appeal. “Sporting mega-events”, in particular, represent a central component of such gatherings and serve as key expressi...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
|
| Series: | Encyclopedia |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-8392/5/1/31 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850089770871422976 |
|---|---|
| author | Tariq Alshikhy Helen O’Sullivan Martyn Polkinghorne Ellie Gennings |
| author_facet | Tariq Alshikhy Helen O’Sullivan Martyn Polkinghorne Ellie Gennings |
| author_sort | Tariq Alshikhy |
| collection | DOAJ |
| description | “Mega-events” are characterized as expansive cultural gatherings. They include both sporting and commercial elements, and they collectively exert significant global influence and appeal. “Sporting mega-events”, in particular, represent a central component of such gatherings and serve as key expressions of national soft power on the world stage. “Soft power” encompasses practices and behaviors aimed at cultivating relational capital, and according to Nye, effective soft power strategies rely on streamlined processes and a blend of tangible and intangible resources to communicate influence, negotiate power, and achieve desired outcomes. In the context of sporting mega-events, soft power operates through cooperation and the alignment of shared interests rather than coercion, thereby appealing to international audiences, and governments therefore strategically host these events to enhance their global standing and secure diplomatic and economic benefits. |
| format | Article |
| id | doaj-art-680a282aecbe48e99708222ae156f1db |
| institution | DOAJ |
| issn | 2673-8392 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Encyclopedia |
| spelling | doaj-art-680a282aecbe48e99708222ae156f1db2025-08-20T02:42:41ZengMDPI AGEncyclopedia2673-83922025-02-01513110.3390/encyclopedia5010031The Role and Impact of Sporting Mega-Events in the Context of Soft PowerTariq Alshikhy0Helen O’Sullivan1Martyn Polkinghorne2Ellie Gennings3Business School, Bournemouth University, Poole BH12 5BB, UKBusiness School, Bournemouth University, Poole BH12 5BB, UKBusiness School, Bournemouth University, Poole BH12 5BB, UKBusiness School, Bournemouth University, Poole BH12 5BB, UK“Mega-events” are characterized as expansive cultural gatherings. They include both sporting and commercial elements, and they collectively exert significant global influence and appeal. “Sporting mega-events”, in particular, represent a central component of such gatherings and serve as key expressions of national soft power on the world stage. “Soft power” encompasses practices and behaviors aimed at cultivating relational capital, and according to Nye, effective soft power strategies rely on streamlined processes and a blend of tangible and intangible resources to communicate influence, negotiate power, and achieve desired outcomes. In the context of sporting mega-events, soft power operates through cooperation and the alignment of shared interests rather than coercion, thereby appealing to international audiences, and governments therefore strategically host these events to enhance their global standing and secure diplomatic and economic benefits.https://www.mdpi.com/2673-8392/5/1/31sporting mega-eventsoft powerglobal visibilitynational identityurban transformationeconomic impact |
| spellingShingle | Tariq Alshikhy Helen O’Sullivan Martyn Polkinghorne Ellie Gennings The Role and Impact of Sporting Mega-Events in the Context of Soft Power Encyclopedia sporting mega-event soft power global visibility national identity urban transformation economic impact |
| title | The Role and Impact of Sporting Mega-Events in the Context of Soft Power |
| title_full | The Role and Impact of Sporting Mega-Events in the Context of Soft Power |
| title_fullStr | The Role and Impact of Sporting Mega-Events in the Context of Soft Power |
| title_full_unstemmed | The Role and Impact of Sporting Mega-Events in the Context of Soft Power |
| title_short | The Role and Impact of Sporting Mega-Events in the Context of Soft Power |
| title_sort | role and impact of sporting mega events in the context of soft power |
| topic | sporting mega-event soft power global visibility national identity urban transformation economic impact |
| url | https://www.mdpi.com/2673-8392/5/1/31 |
| work_keys_str_mv | AT tariqalshikhy theroleandimpactofsportingmegaeventsinthecontextofsoftpower AT helenosullivan theroleandimpactofsportingmegaeventsinthecontextofsoftpower AT martynpolkinghorne theroleandimpactofsportingmegaeventsinthecontextofsoftpower AT elliegennings theroleandimpactofsportingmegaeventsinthecontextofsoftpower AT tariqalshikhy roleandimpactofsportingmegaeventsinthecontextofsoftpower AT helenosullivan roleandimpactofsportingmegaeventsinthecontextofsoftpower AT martynpolkinghorne roleandimpactofsportingmegaeventsinthecontextofsoftpower AT elliegennings roleandimpactofsportingmegaeventsinthecontextofsoftpower |