URO: urología relevante y objetiva. Narrativa transmedia para la prevención del cáncer urológico
Objective: UOR is a transmedia project carried out between the Narratives and Digital Journalism hotbed of the Universidad Autónoma de Occidente and the UROGIV research group of the Universidad del Valle, which was born from the research-creation objective of developing a transmedia narra...
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| Format: | Article |
| Language: | English |
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Sociedad Colombiana de Urología
2024-10-01
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| Series: | Urología Colombiana |
| Online Access: | https://www.urologiacolombiana.com/frame_esp.php?id=64 |
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| _version_ | 1832542958453260288 |
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| author | Ismael Cardozo-Rivera Herney A. García-Perdomo |
| author_facet | Ismael Cardozo-Rivera Herney A. García-Perdomo |
| author_sort | Ismael Cardozo-Rivera |
| collection | DOAJ |
| description | Objective: UOR is a transmedia project carried out between the Narratives and Digital Journalism hotbed of the Universidad Autónoma de Occidente and the UROGIV research group of the Universidad del Valle, which was born from the research-creation objective of developing a transmedia narrative. This project would make it possible to contribute to the prevention of urological cancer, using the knowledge and the different investigations of the urology research group at the service of the community. Method: For this, a methodology was carried out that included a search, classification and selection of the papers advanced by UROGIV, the formulation of a model for the URO transmedia narrative and finally its evaluation based on the scope of the proposal in digital media and the analysis in its realization process. Results: A series of contents such as podcasts, video-documentaries and infographics were generated, socialized through the Spotify, Instagram, Facebook and YouTube platforms. In addition, a web repository that would allow uniting all the proposals of the project. Fifty-one communicative products were made. Instagram had follower accounts and interactions that allowed the platform to be evaluated positively. Conclusion: The development of this transmedia narrative showed as conclusions the importance of carrying out initiatives of this nature, and of adapting publications in urology to a more common language, in order to achieve a greater reach in terms of audience.
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| format | Article |
| id | doaj-art-67f45caa5e54440988d20785ce8ede9f |
| institution | Kabale University |
| issn | 0120-789X |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Sociedad Colombiana de Urología |
| record_format | Article |
| series | Urología Colombiana |
| spelling | doaj-art-67f45caa5e54440988d20785ce8ede9f2025-02-03T12:07:03ZengSociedad Colombiana de UrologíaUrología Colombiana0120-789X2024-10-0133410.24875/RUC.23000100URO: urología relevante y objetiva. Narrativa transmedia para la prevención del cáncer urológicoIsmael Cardozo-Rivera0Herney A. García-Perdomo1Área Audiovisual y Narrativas Digitales, Facultad de Comunicación, Universidad Autónoma de Occidente, Cali, ColombiaUnidad de Urología/Urooncología, Departamento de Cirugía, Escuela de Medicina, Universidad del Valle; Grupo de Investigación UROGIV, Escuela de Medicina, Universidad del Valle. Cali, ColombiaObjective: UOR is a transmedia project carried out between the Narratives and Digital Journalism hotbed of the Universidad Autónoma de Occidente and the UROGIV research group of the Universidad del Valle, which was born from the research-creation objective of developing a transmedia narrative. This project would make it possible to contribute to the prevention of urological cancer, using the knowledge and the different investigations of the urology research group at the service of the community. Method: For this, a methodology was carried out that included a search, classification and selection of the papers advanced by UROGIV, the formulation of a model for the URO transmedia narrative and finally its evaluation based on the scope of the proposal in digital media and the analysis in its realization process. Results: A series of contents such as podcasts, video-documentaries and infographics were generated, socialized through the Spotify, Instagram, Facebook and YouTube platforms. In addition, a web repository that would allow uniting all the proposals of the project. Fifty-one communicative products were made. Instagram had follower accounts and interactions that allowed the platform to be evaluated positively. Conclusion: The development of this transmedia narrative showed as conclusions the importance of carrying out initiatives of this nature, and of adapting publications in urology to a more common language, in order to achieve a greater reach in terms of audience. https://www.urologiacolombiana.com/frame_esp.php?id=64 |
| spellingShingle | Ismael Cardozo-Rivera Herney A. García-Perdomo URO: urología relevante y objetiva. Narrativa transmedia para la prevención del cáncer urológico Urología Colombiana |
| title | URO: urología relevante y objetiva. Narrativa transmedia para la prevención del cáncer urológico |
| title_full | URO: urología relevante y objetiva. Narrativa transmedia para la prevención del cáncer urológico |
| title_fullStr | URO: urología relevante y objetiva. Narrativa transmedia para la prevención del cáncer urológico |
| title_full_unstemmed | URO: urología relevante y objetiva. Narrativa transmedia para la prevención del cáncer urológico |
| title_short | URO: urología relevante y objetiva. Narrativa transmedia para la prevención del cáncer urológico |
| title_sort | uro urologia relevante y objetiva narrativa transmedia para la prevencion del cancer urologico |
| url | https://www.urologiacolombiana.com/frame_esp.php?id=64 |
| work_keys_str_mv | AT ismaelcardozorivera urourologiarelevanteyobjetivanarrativatransmediaparalaprevenciondelcancerurologico AT herneyagarciaperdomo urourologiarelevanteyobjetivanarrativatransmediaparalaprevenciondelcancerurologico |