More Than Marketing: The Role of Emotional Intelligence in Social Media for Medical Tourism

The medical tourism experience is increasingly shaped not just by clinical quality and cost, but also by how patients emotionally connect with their providers. The journey begins long before they ever step foot in a medical facility, which is often far from home. Social media serves as a powerf...

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Bibliographic Details
Main Author: Yawei Wang
Format: Article
Language:English
Published: Bowling Green State University 2025-01-01
Series:Visions in Leisure and Business
Online Access:https://scholarworks.bgsu.edu/visions/vol27/iss1/7/
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