User acceptance of AI voice assistants in Jordan’s telecom industry

User acceptance of AI voice assistants in Jordan’s telecom industry

Purpose:: This study aims to understand factors influencing consumer acceptance of artificial intelligence (AI) voice assistants used in customer support within telecom companies in Jordan. Methodology:: A survey was conducted involving 248 individuals who have experience with telecom support servic...

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Bibliographic Details
Main Authors: Mousa Al-Kfairy, Dheya Mustafa, Ahmed Al-Adaileh, Samah Zriqat, Obsa Sendaba
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Computers in Human Behavior Reports
Subjects:
Artificial Intelligence (AI)
AI voice assistant
Virtual assistant
UTAUT
Technology acceptance
Telecomunication
Online Access:http://www.sciencedirect.com/science/article/pii/S2451958824001544
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