Influence of Consumer Trust, Return Policy, and Risk Perception on Satisfaction with the Online Shopping Experience

Influence of Consumer Trust, Return Policy, and Risk Perception on Satisfaction with the Online Shopping Experience

This study examines the interplay of consumer trust, return policies, and risk perception in shaping satisfaction with online shopping experiences in a business to consumer e-commerce context. Employing a conceptual model tested through Partial Least Squares-Structural Equation Modeling (PLS-SEM), i...

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Bibliographic Details
Main Authors: Francisco Hipólito, Álvaro Dias, Leandro Pereira
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Systems
Subjects:
consumer trust
risk perception
return policy
online shopping satisfaction
B2C e-commerce
Online Access:https://www.mdpi.com/2079-8954/13/3/158
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