The Effect of Promotion, Ease of Transaction, and Trust on Purchase Decision of Shopee Pay Later Users

The Effect of Promotion, Ease of Transaction, and Trust on Purchase Decision of Shopee Pay Later Users

This research is done with the purpose of analyzing the effect of promotion, ease of transaction, and trust on purchase decision of Shopee Pay Later users as payment method. The cause of doing research towards Shopee Pay Later is there is the increase of Shopee Pay Later users that are influenced b...

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Bibliographic Details
Main Author: Veronica Agustin Nagayo
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-12-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/3063
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