An Agent-Based Model to Simulate the Diffusion of New Energy Vehicles
This paper demonstrates the use of an agent-based model (ABM) to study the mechanism of social influence in the diffusion of new energy vehicles. We introduce the “consumat” cognition model so that agents with different need satisfaction thresholds have different cognitive processes. In addition, su...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2023-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2023/6773087 |
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| _version_ | 1849701204044546048 |
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| author | Hao Zhang Peifeng Zhu Zhichao Yao |
| author_facet | Hao Zhang Peifeng Zhu Zhichao Yao |
| author_sort | Hao Zhang |
| collection | DOAJ |
| description | This paper demonstrates the use of an agent-based model (ABM) to study the mechanism of social influence in the diffusion of new energy vehicles. We introduce the “consumat” cognition model so that agents with different need satisfaction thresholds have different cognitive processes. In addition, supported by survey data, our study considers more characteristics of opinion leaders, such as innovative behavior, lower sensitivity to price influence, and a better ability to judge the product quality. Through the primary group and control group experiments, the simulations demonstrated that the opinion leaders play a significant role in the spread of information and the percentage of product adoption. The results indicate that targeting opinion leaders will be a valuable marketing strategy for new energy vehicles. It also provides some advice for assessing policies that promote sustainable behaviors. |
| format | Article |
| id | doaj-art-6742fea3f92f4d1790c8780dfd037df6 |
| institution | DOAJ |
| issn | 1099-0526 |
| language | English |
| publishDate | 2023-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Complexity |
| spelling | doaj-art-6742fea3f92f4d1790c8780dfd037df62025-08-20T03:18:01ZengWileyComplexity1099-05262023-01-01202310.1155/2023/6773087An Agent-Based Model to Simulate the Diffusion of New Energy VehiclesHao Zhang0Peifeng Zhu1Zhichao Yao2College of Economics & ManagementSchool of Health Economics & ManagementCollege of Economics & ManagementThis paper demonstrates the use of an agent-based model (ABM) to study the mechanism of social influence in the diffusion of new energy vehicles. We introduce the “consumat” cognition model so that agents with different need satisfaction thresholds have different cognitive processes. In addition, supported by survey data, our study considers more characteristics of opinion leaders, such as innovative behavior, lower sensitivity to price influence, and a better ability to judge the product quality. Through the primary group and control group experiments, the simulations demonstrated that the opinion leaders play a significant role in the spread of information and the percentage of product adoption. The results indicate that targeting opinion leaders will be a valuable marketing strategy for new energy vehicles. It also provides some advice for assessing policies that promote sustainable behaviors.http://dx.doi.org/10.1155/2023/6773087 |
| spellingShingle | Hao Zhang Peifeng Zhu Zhichao Yao An Agent-Based Model to Simulate the Diffusion of New Energy Vehicles Complexity |
| title | An Agent-Based Model to Simulate the Diffusion of New Energy Vehicles |
| title_full | An Agent-Based Model to Simulate the Diffusion of New Energy Vehicles |
| title_fullStr | An Agent-Based Model to Simulate the Diffusion of New Energy Vehicles |
| title_full_unstemmed | An Agent-Based Model to Simulate the Diffusion of New Energy Vehicles |
| title_short | An Agent-Based Model to Simulate the Diffusion of New Energy Vehicles |
| title_sort | agent based model to simulate the diffusion of new energy vehicles |
| url | http://dx.doi.org/10.1155/2023/6773087 |
| work_keys_str_mv | AT haozhang anagentbasedmodeltosimulatethediffusionofnewenergyvehicles AT peifengzhu anagentbasedmodeltosimulatethediffusionofnewenergyvehicles AT zhichaoyao anagentbasedmodeltosimulatethediffusionofnewenergyvehicles AT haozhang agentbasedmodeltosimulatethediffusionofnewenergyvehicles AT peifengzhu agentbasedmodeltosimulatethediffusionofnewenergyvehicles AT zhichaoyao agentbasedmodeltosimulatethediffusionofnewenergyvehicles |