Saudi women’s attitude towards environmental marketing and its relationship to purchasing behavior
Abstract This study explores the consumer’s attitude toward environmental marketing. Specifically, it investigates the effect of eco-labels, green brands, and environmental marketing on Saudi women’s purchasing behavior, where green consumerism is less established. To this end, data were collected f...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2024-12-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-024-00784-4 |
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