Saudi women’s attitude towards environmental marketing and its relationship to purchasing behavior
Abstract This study explores the consumer’s attitude toward environmental marketing. Specifically, it investigates the effect of eco-labels, green brands, and environmental marketing on Saudi women’s purchasing behavior, where green consumerism is less established. To this end, data were collected f...
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| Format: | Article |
| Language: | English |
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Springer
2024-12-01
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| Series: | Discover Sustainability |
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| Online Access: | https://doi.org/10.1007/s43621-024-00784-4 |
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| _version_ | 1850035319276044288 |
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| author | Fuad Mohammed Alhamdi Shaker M. Al-Kahtani Eissa Abdullah Mohammed Farea Abdullah |
| author_facet | Fuad Mohammed Alhamdi Shaker M. Al-Kahtani Eissa Abdullah Mohammed Farea Abdullah |
| author_sort | Fuad Mohammed Alhamdi |
| collection | DOAJ |
| description | Abstract This study explores the consumer’s attitude toward environmental marketing. Specifically, it investigates the effect of eco-labels, green brands, and environmental marketing on Saudi women’s purchasing behavior, where green consumerism is less established. To this end, data were collected from 377 respondents via an online survey, and a structural equation modeling approach was used for analysis. The results showed that eco-labeling significantly impacts green purchasing behavior, while the effects of green brands, and environmental marketing were not statistically significant. These findings underscore the crucial role of clear and credible eco-labels in encouraging sustainable consumption within the Saudi market. They provide important insights for businesses and policymakers working to foster sustainability in the region and emphasize the need for additional research on green consumer behavior in developing countries. |
| format | Article |
| id | doaj-art-6736d091aa474a41890f8f16bfdc125e |
| institution | DOAJ |
| issn | 2662-9984 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Springer |
| record_format | Article |
| series | Discover Sustainability |
| spelling | doaj-art-6736d091aa474a41890f8f16bfdc125e2025-08-20T02:57:32ZengSpringerDiscover Sustainability2662-99842024-12-015111110.1007/s43621-024-00784-4Saudi women’s attitude towards environmental marketing and its relationship to purchasing behaviorFuad Mohammed Alhamdi0Shaker M. Al-Kahtani1Eissa Abdullah Mohammed Farea Abdullah2Department of Management, College of Business Administration in Hawtat Bani Tamim, Prince Sattam Bin Abdulaziz UniversityDepartment of Business Administration, Administrative Science College, Albaydha UniversityDepartment of Commerce, Dr. Babasaheb Ambedkar Marathwada UniversityAbstract This study explores the consumer’s attitude toward environmental marketing. Specifically, it investigates the effect of eco-labels, green brands, and environmental marketing on Saudi women’s purchasing behavior, where green consumerism is less established. To this end, data were collected from 377 respondents via an online survey, and a structural equation modeling approach was used for analysis. The results showed that eco-labeling significantly impacts green purchasing behavior, while the effects of green brands, and environmental marketing were not statistically significant. These findings underscore the crucial role of clear and credible eco-labels in encouraging sustainable consumption within the Saudi market. They provide important insights for businesses and policymakers working to foster sustainability in the region and emphasize the need for additional research on green consumer behavior in developing countries.https://doi.org/10.1007/s43621-024-00784-4Environmental marketingGreen brandsEco-labelingTheory of planned behaviorPurchasing behaviorPLS-SEM |
| spellingShingle | Fuad Mohammed Alhamdi Shaker M. Al-Kahtani Eissa Abdullah Mohammed Farea Abdullah Saudi women’s attitude towards environmental marketing and its relationship to purchasing behavior Discover Sustainability Environmental marketing Green brands Eco-labeling Theory of planned behavior Purchasing behavior PLS-SEM |
| title | Saudi women’s attitude towards environmental marketing and its relationship to purchasing behavior |
| title_full | Saudi women’s attitude towards environmental marketing and its relationship to purchasing behavior |
| title_fullStr | Saudi women’s attitude towards environmental marketing and its relationship to purchasing behavior |
| title_full_unstemmed | Saudi women’s attitude towards environmental marketing and its relationship to purchasing behavior |
| title_short | Saudi women’s attitude towards environmental marketing and its relationship to purchasing behavior |
| title_sort | saudi women s attitude towards environmental marketing and its relationship to purchasing behavior |
| topic | Environmental marketing Green brands Eco-labeling Theory of planned behavior Purchasing behavior PLS-SEM |
| url | https://doi.org/10.1007/s43621-024-00784-4 |
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