MARKETING AND INNOVATION IN THE ROMANIAN WINE MARKET
The present research is focused on the link between entrepreneurship and rural economic growth in the direction and intensity of the net influence of farmers' entrepreneurial activities on rural economic development in Romania. This research delves into land use for grape production, a key elem...
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| Format: | Article |
| Language: | English |
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University of Agricultural Sciences and Veterinary Medicine, Bucharest
2024-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.24_1/Art101.pdf |
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| author | Maria Magdalena TUREK RAHOVEANU Adrian TUREK RAHOVEANU |
| author_facet | Maria Magdalena TUREK RAHOVEANU Adrian TUREK RAHOVEANU |
| author_sort | Maria Magdalena TUREK RAHOVEANU |
| collection | DOAJ |
| description | The present research is focused on the link between entrepreneurship and rural economic growth in the direction and intensity of the net influence of farmers' entrepreneurial activities on rural economic development in Romania. This research delves into land use for grape production, a key element in Romania's wine processing industry. It examines the dynamics between consumption, production, and import in the wine market, noting in particular the increase in imports after Romania accedes to the European Union. In addition, it considers the impact of viticulture on land use amid food competition concerns. The study aims to elucidate the relationships between wine production, import, and consumption and assesses the capacity of domestic production to meet consumption demands. Using regression analysis of data on wine consumption, production, and import, the research uncovers significant findings. It reveals that a one-unit increase in wine consumption correlates with a 0.13-unit increase in both wine production and imports. This study contributes to a deeper understanding of the interaction between wine consumption, production, and import, helping predictive modeling and identifying sustainable entrepreneurial paths in the grape processing sector in Romania, given the considerable wine production potential. |
| format | Article |
| id | doaj-art-672492df61e24e9d8b0e10cd34fee512 |
| institution | OA Journals |
| issn | 2284-7995 2285-3952 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | University of Agricultural Sciences and Veterinary Medicine, Bucharest |
| record_format | Article |
| series | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| spelling | doaj-art-672492df61e24e9d8b0e10cd34fee5122025-08-20T02:07:01ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522024-01-012419991012481MARKETING AND INNOVATION IN THE ROMANIAN WINE MARKETMaria Magdalena TUREK RAHOVEANUAdrian TUREK RAHOVEANUThe present research is focused on the link between entrepreneurship and rural economic growth in the direction and intensity of the net influence of farmers' entrepreneurial activities on rural economic development in Romania. This research delves into land use for grape production, a key element in Romania's wine processing industry. It examines the dynamics between consumption, production, and import in the wine market, noting in particular the increase in imports after Romania accedes to the European Union. In addition, it considers the impact of viticulture on land use amid food competition concerns. The study aims to elucidate the relationships between wine production, import, and consumption and assesses the capacity of domestic production to meet consumption demands. Using regression analysis of data on wine consumption, production, and import, the research uncovers significant findings. It reveals that a one-unit increase in wine consumption correlates with a 0.13-unit increase in both wine production and imports. This study contributes to a deeper understanding of the interaction between wine consumption, production, and import, helping predictive modeling and identifying sustainable entrepreneurial paths in the grape processing sector in Romania, given the considerable wine production potential.https://managementjournal.usamv.ro/pdf/vol.24_1/Art101.pdf |
| spellingShingle | Maria Magdalena TUREK RAHOVEANU Adrian TUREK RAHOVEANU MARKETING AND INNOVATION IN THE ROMANIAN WINE MARKET Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| title | MARKETING AND INNOVATION IN THE ROMANIAN WINE MARKET |
| title_full | MARKETING AND INNOVATION IN THE ROMANIAN WINE MARKET |
| title_fullStr | MARKETING AND INNOVATION IN THE ROMANIAN WINE MARKET |
| title_full_unstemmed | MARKETING AND INNOVATION IN THE ROMANIAN WINE MARKET |
| title_short | MARKETING AND INNOVATION IN THE ROMANIAN WINE MARKET |
| title_sort | marketing and innovation in the romanian wine market |
| url | https://managementjournal.usamv.ro/pdf/vol.24_1/Art101.pdf |
| work_keys_str_mv | AT mariamagdalenaturekrahoveanu marketingandinnovationintheromanianwinemarket AT adrianturekrahoveanu marketingandinnovationintheromanianwinemarket |