Analysis of Customer Satisfaction Based on Atmosphere, Employee Attitude, Technology Services, Product Quality, Satisfaction and Loyalty at Culminers Coffee
This study aims to analyze the influence of atmosphere, employee attitudes, technology services, and product quality on customer satisfaction, and to determine the relationship between customer satisfaction and customer loyalty. In this study, Culminers Coffee was chosen as the research location to...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Kristen Indonesian Paulus
2025-06-01
|
| Series: | Accounting Profession Journal (APAJI) |
| Online Access: | https://ojsapaji.org/index.php/apaji/article/view/324 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849727741586309120 |
|---|---|
| author | Safira Yunita Pratama Muh Nur Ilham Y.A Beril Kalalo Andi Muhammad Zulfikar Carolina Novi Mustikarini |
| author_facet | Safira Yunita Pratama Muh Nur Ilham Y.A Beril Kalalo Andi Muhammad Zulfikar Carolina Novi Mustikarini |
| author_sort | Safira Yunita Pratama |
| collection | DOAJ |
| description |
This study aims to analyze the influence of atmosphere, employee attitudes, technology services, and product quality on customer satisfaction, and to determine the relationship between customer satisfaction and customer loyalty. In this study, Culminers Coffee was chosen as the research location to facilitate sampling due to our distance. This study uses a quantitative method with a survey technique by distributing questionnaires to 238 Culminers Coffee consumers with the SEM PLS 4 analysis tool. The results of the analysis show that coffee quality, technology services, employee attitudes, and atmosphere have a significant influence on customer loyalty. However, customer satisfaction does not have a direct relationship to loyalty, which indicates that factors other than satisfaction play a greater role in building customer loyalty.
|
| format | Article |
| id | doaj-art-66feda76e5574e3d847b8536643b2667 |
| institution | DOAJ |
| issn | 2715-7695 2686-0058 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Universitas Kristen Indonesian Paulus |
| record_format | Article |
| series | Accounting Profession Journal (APAJI) |
| spelling | doaj-art-66feda76e5574e3d847b8536643b26672025-08-20T03:09:45ZengUniversitas Kristen Indonesian PaulusAccounting Profession Journal (APAJI)2715-76952686-00582025-06-017210.35593/apaji.v7i2.324Analysis of Customer Satisfaction Based on Atmosphere, Employee Attitude, Technology Services, Product Quality, Satisfaction and Loyalty at Culminers CoffeeSafira Yunita Pratama0Muh Nur Ilham Y.A1Beril Kalalo2Andi Muhammad Zulfikar3Carolina Novi Mustikarini4Ciputra University MakassarCiputra University MakassarCiputra University MakassarCiputra University MakassarCiputra University Makassar This study aims to analyze the influence of atmosphere, employee attitudes, technology services, and product quality on customer satisfaction, and to determine the relationship between customer satisfaction and customer loyalty. In this study, Culminers Coffee was chosen as the research location to facilitate sampling due to our distance. This study uses a quantitative method with a survey technique by distributing questionnaires to 238 Culminers Coffee consumers with the SEM PLS 4 analysis tool. The results of the analysis show that coffee quality, technology services, employee attitudes, and atmosphere have a significant influence on customer loyalty. However, customer satisfaction does not have a direct relationship to loyalty, which indicates that factors other than satisfaction play a greater role in building customer loyalty. https://ojsapaji.org/index.php/apaji/article/view/324 |
| spellingShingle | Safira Yunita Pratama Muh Nur Ilham Y.A Beril Kalalo Andi Muhammad Zulfikar Carolina Novi Mustikarini Analysis of Customer Satisfaction Based on Atmosphere, Employee Attitude, Technology Services, Product Quality, Satisfaction and Loyalty at Culminers Coffee Accounting Profession Journal (APAJI) |
| title | Analysis of Customer Satisfaction Based on Atmosphere, Employee Attitude, Technology Services, Product Quality, Satisfaction and Loyalty at Culminers Coffee |
| title_full | Analysis of Customer Satisfaction Based on Atmosphere, Employee Attitude, Technology Services, Product Quality, Satisfaction and Loyalty at Culminers Coffee |
| title_fullStr | Analysis of Customer Satisfaction Based on Atmosphere, Employee Attitude, Technology Services, Product Quality, Satisfaction and Loyalty at Culminers Coffee |
| title_full_unstemmed | Analysis of Customer Satisfaction Based on Atmosphere, Employee Attitude, Technology Services, Product Quality, Satisfaction and Loyalty at Culminers Coffee |
| title_short | Analysis of Customer Satisfaction Based on Atmosphere, Employee Attitude, Technology Services, Product Quality, Satisfaction and Loyalty at Culminers Coffee |
| title_sort | analysis of customer satisfaction based on atmosphere employee attitude technology services product quality satisfaction and loyalty at culminers coffee |
| url | https://ojsapaji.org/index.php/apaji/article/view/324 |
| work_keys_str_mv | AT safirayunitapratama analysisofcustomersatisfactionbasedonatmosphereemployeeattitudetechnologyservicesproductqualitysatisfactionandloyaltyatculminerscoffee AT muhnurilhamya analysisofcustomersatisfactionbasedonatmosphereemployeeattitudetechnologyservicesproductqualitysatisfactionandloyaltyatculminerscoffee AT berilkalalo analysisofcustomersatisfactionbasedonatmosphereemployeeattitudetechnologyservicesproductqualitysatisfactionandloyaltyatculminerscoffee AT andimuhammadzulfikar analysisofcustomersatisfactionbasedonatmosphereemployeeattitudetechnologyservicesproductqualitysatisfactionandloyaltyatculminerscoffee AT carolinanovimustikarini analysisofcustomersatisfactionbasedonatmosphereemployeeattitudetechnologyservicesproductqualitysatisfactionandloyaltyatculminerscoffee |