Exploring the Factors Affecting Sports Tourism Destination Image
Purpose: Destination image marketing is a crucial starting point for successful tourism marketing, as visitors' images and expectations of their travel experiences can significantly shape their attitudes towards a particular destination. This study aimed to identify the influential factors form...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2023-09-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7266_4421ac4c232511c00cc02fe482a53bc6.pdf |
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