Exploring the Factors Affecting Sports Tourism Destination Image
Purpose: Destination image marketing is a crucial starting point for successful tourism marketing, as visitors' images and expectations of their travel experiences can significantly shape their attitudes towards a particular destination. This study aimed to identify the influential factors form...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2023-09-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7266_4421ac4c232511c00cc02fe482a53bc6.pdf |
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| _version_ | 1850153658362101760 |
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| author | Asma Emami Majid Javid Mahrdad Moharamzadeh Masoud Imanzadeh |
| author_facet | Asma Emami Majid Javid Mahrdad Moharamzadeh Masoud Imanzadeh |
| author_sort | Asma Emami |
| collection | DOAJ |
| description | Purpose: Destination image marketing is a crucial starting point for successful tourism marketing, as visitors' images and expectations of their travel experiences can significantly shape their attitudes towards a particular destination. This study aimed to identify the influential factors forming the sports tourism destination image in Ardabil Province.Methodology: The study is an applied and descriptive research. The Statistical population of this study consisted of sport management experts, tourism managers and experts of cultural heritage & tourism departments, managers and experts of Sport & youth, tourism agency managers, and visitors of sport tourism. The research questionnaire was a researcher-made that was used after confirmation of its validity and reliability (α:0.81). Data from 362 questionnaires were analyzed by SPSS V.26 and Amos V.24 software. Also, the Bartlett test, KMO index, Exploratory Factor Analysis (EFA), and Confirmatory Factor Analysis (CFA) were used.Findings: The results showed that eight latent factors, including tourism and public infrastructure, local customs and traditions, local attractions, service quality, entertainment and sports events, natural and environmental factors, information and advertising, and social and security factors, are the influenced factors.Originality: Destination image is one of the most essential variables influencing a tourist's decision to choose a destination. By identifying the factors that affect the formation of the image of sports tourism destinations and using these factors to present a positive image, tourism destination managers and officials can attract more sports tourists and develop their goals. |
| format | Article |
| id | doaj-art-66f5836bf0f4479fb69631c4be7cd560 |
| institution | OA Journals |
| issn | 2783-543X 2783-4174 |
| language | English |
| publishDate | 2023-09-01 |
| publisher | Alzahra University |
| record_format | Article |
| series | Sports Business Journal |
| spelling | doaj-art-66f5836bf0f4479fb69631c4be7cd5602025-08-20T02:25:40ZengAlzahra UniversitySports Business Journal2783-543X2783-41742023-09-0133678810.22051/sbj.2023.43801.10967266Exploring the Factors Affecting Sports Tourism Destination ImageAsma Emami0Majid Javid1Mahrdad Moharamzadeh2Masoud Imanzadeh3MSc in Sport Management, Department of Sport Management, Islamic Azad University of Ardabil Branch, Iran.PhD in Sport Management, Department of Physical Education and Sport science, Faculty of Sport Management, University of Tehran, Iran.Professor of Sport management, University of Mohaghegh Ardabili, Ardebil, Iran.Assistant Professor, Department of Sport Management, Islamic Azad University of Ardabil Branch, Iran.Purpose: Destination image marketing is a crucial starting point for successful tourism marketing, as visitors' images and expectations of their travel experiences can significantly shape their attitudes towards a particular destination. This study aimed to identify the influential factors forming the sports tourism destination image in Ardabil Province.Methodology: The study is an applied and descriptive research. The Statistical population of this study consisted of sport management experts, tourism managers and experts of cultural heritage & tourism departments, managers and experts of Sport & youth, tourism agency managers, and visitors of sport tourism. The research questionnaire was a researcher-made that was used after confirmation of its validity and reliability (α:0.81). Data from 362 questionnaires were analyzed by SPSS V.26 and Amos V.24 software. Also, the Bartlett test, KMO index, Exploratory Factor Analysis (EFA), and Confirmatory Factor Analysis (CFA) were used.Findings: The results showed that eight latent factors, including tourism and public infrastructure, local customs and traditions, local attractions, service quality, entertainment and sports events, natural and environmental factors, information and advertising, and social and security factors, are the influenced factors.Originality: Destination image is one of the most essential variables influencing a tourist's decision to choose a destination. By identifying the factors that affect the formation of the image of sports tourism destinations and using these factors to present a positive image, tourism destination managers and officials can attract more sports tourists and develop their goals.https://sbj.alzahra.ac.ir/article_7266_4421ac4c232511c00cc02fe482a53bc6.pdfadvertisingdestination tourism marketingentertainmentservice qualitysports eventssports tourism |
| spellingShingle | Asma Emami Majid Javid Mahrdad Moharamzadeh Masoud Imanzadeh Exploring the Factors Affecting Sports Tourism Destination Image Sports Business Journal advertising destination tourism marketing entertainment service quality sports events sports tourism |
| title | Exploring the Factors Affecting Sports Tourism Destination Image |
| title_full | Exploring the Factors Affecting Sports Tourism Destination Image |
| title_fullStr | Exploring the Factors Affecting Sports Tourism Destination Image |
| title_full_unstemmed | Exploring the Factors Affecting Sports Tourism Destination Image |
| title_short | Exploring the Factors Affecting Sports Tourism Destination Image |
| title_sort | exploring the factors affecting sports tourism destination image |
| topic | advertising destination tourism marketing entertainment service quality sports events sports tourism |
| url | https://sbj.alzahra.ac.ir/article_7266_4421ac4c232511c00cc02fe482a53bc6.pdf |
| work_keys_str_mv | AT asmaemami exploringthefactorsaffectingsportstourismdestinationimage AT majidjavid exploringthefactorsaffectingsportstourismdestinationimage AT mahrdadmoharamzadeh exploringthefactorsaffectingsportstourismdestinationimage AT masoudimanzadeh exploringthefactorsaffectingsportstourismdestinationimage |