Cellular phones as an m-commerce application in the emerging youth market in South Africa
The effects of wireless communication on society emphasise one of the discrepancies that exists between developed and developing countries like South Africa. Mobile commerce is experiencing a growth rate in the developed world unlike in South Africa. Wireless communication in the form of mobile com...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1764 |
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| _version_ | 1832593775431516160 |
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| author | Clarissa Muir Andrea Crystal |
| author_facet | Clarissa Muir Andrea Crystal |
| author_sort | Clarissa Muir |
| collection | DOAJ |
| description |
The effects of wireless communication on society emphasise one of the discrepancies
that exists between developed and developing countries like South Africa. Mobile commerce
is experiencing a growth rate in the developed world unlike in South Africa. Wireless
communication in the form of mobile communication is being adopted at a significant
pace, especially among urban emerging youth markets in South Africa. This market’s
connectivity is mainly via SMS. The most pertinent finding of the research is that the role
of cellular phones as an m-commerce application in the emerging youth market is one
of connectivity, lifestyle and usage convention.
|
| format | Article |
| id | doaj-art-66beadbc72584b329d875d0934f88354 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-66beadbc72584b329d875d0934f883542025-01-20T08:52:05ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0124110.36615/jcsa.v24i1.1764Cellular phones as an m-commerce application in the emerging youth market in South AfricaClarissa Muir0https://orcid.org/0000-0001-7023-6914Andrea Crystal1University of JohannesburgUniversity of Johannesburg The effects of wireless communication on society emphasise one of the discrepancies that exists between developed and developing countries like South Africa. Mobile commerce is experiencing a growth rate in the developed world unlike in South Africa. Wireless communication in the form of mobile communication is being adopted at a significant pace, especially among urban emerging youth markets in South Africa. This market’s connectivity is mainly via SMS. The most pertinent finding of the research is that the role of cellular phones as an m-commerce application in the emerging youth market is one of connectivity, lifestyle and usage convention. https://journals.uj.ac.za/index.php/jcsa/article/view/1764wireless communicationdiscrepanciesdevelopedd developing countriesMobile commercegrowth rate |
| spellingShingle | Clarissa Muir Andrea Crystal Cellular phones as an m-commerce application in the emerging youth market in South Africa Communicare wireless communication discrepancies developed d developing countries Mobile commerce growth rate |
| title | Cellular phones as an m-commerce application in the emerging youth market in South Africa |
| title_full | Cellular phones as an m-commerce application in the emerging youth market in South Africa |
| title_fullStr | Cellular phones as an m-commerce application in the emerging youth market in South Africa |
| title_full_unstemmed | Cellular phones as an m-commerce application in the emerging youth market in South Africa |
| title_short | Cellular phones as an m-commerce application in the emerging youth market in South Africa |
| title_sort | cellular phones as an m commerce application in the emerging youth market in south africa |
| topic | wireless communication discrepancies developed d developing countries Mobile commerce growth rate |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1764 |
| work_keys_str_mv | AT clarissamuir cellularphonesasanmcommerceapplicationintheemergingyouthmarketinsouthafrica AT andreacrystal cellularphonesasanmcommerceapplicationintheemergingyouthmarketinsouthafrica |