The Emerging Trend of Narration in Pakistani Ads
Television commercials are generally produced in two different styles: in argumentative manner, and in narrative style. In argumentative style various attributes of the product are shown in a logical manner; whilst narrative style is more towards storytelling and product is presented as a...
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University of the Punjab, Institute of Urdu Language and Literature, Lahore
2017-12-01
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| Series: | بازیافت |
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| Online Access: | http://111.68.103.26/journals/index.php/Bazyaft/article/view/4829 |
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| author | Ahmad Bilal |
| author_facet | Ahmad Bilal |
| author_sort | Ahmad Bilal |
| collection | DOAJ |
| description | Television commercials are generally produced in two different styles: in argumentative manner, and in narrative style. In argumentative style various attributes of the product are shown in a logical manner; whilst narrative style is more towards storytelling and product is presented as a part of the story. Generally around the globe, and particularly in Pakistan argumentative style has always been in fashion. Particularly in the earlier years advertisements are considered to be a logical way to present the key characteristics of a product to its consumers. Mostly, this straight forward approach is because advertising is still at its infancy in Pakistan; however, in the last five years, a shift from the argumentative to narrative can be observed. This research paper reviews the some of the television advertisements, and examines these to study the shift in the trends of advertisements. |
| format | Article |
| id | doaj-art-66b570c5f9f242d49ebf736aa5b955bc |
| institution | Kabale University |
| issn | 1992-3678 2788-4848 |
| language | English |
| publishDate | 2017-12-01 |
| publisher | University of the Punjab, Institute of Urdu Language and Literature, Lahore |
| record_format | Article |
| series | بازیافت |
| spelling | doaj-art-66b570c5f9f242d49ebf736aa5b955bc2025-08-20T03:35:32ZengUniversity of the Punjab, Institute of Urdu Language and Literature, Lahoreبازیافت1992-36782788-48482017-12-01173110.57156/bazyaft173148292080The Emerging Trend of Narration in Pakistani AdsAhmad Bilal0University of the Punjab, LahoreTelevision commercials are generally produced in two different styles: in argumentative manner, and in narrative style. In argumentative style various attributes of the product are shown in a logical manner; whilst narrative style is more towards storytelling and product is presented as a part of the story. Generally around the globe, and particularly in Pakistan argumentative style has always been in fashion. Particularly in the earlier years advertisements are considered to be a logical way to present the key characteristics of a product to its consumers. Mostly, this straight forward approach is because advertising is still at its infancy in Pakistan; however, in the last five years, a shift from the argumentative to narrative can be observed. This research paper reviews the some of the television advertisements, and examines these to study the shift in the trends of advertisements.http://111.68.103.26/journals/index.php/Bazyaft/article/view/4829styles in adsargumantative stylenarrative styletelevision ads |
| spellingShingle | Ahmad Bilal The Emerging Trend of Narration in Pakistani Ads بازیافت styles in ads argumantative style narrative style television ads |
| title | The Emerging Trend of Narration in Pakistani Ads |
| title_full | The Emerging Trend of Narration in Pakistani Ads |
| title_fullStr | The Emerging Trend of Narration in Pakistani Ads |
| title_full_unstemmed | The Emerging Trend of Narration in Pakistani Ads |
| title_short | The Emerging Trend of Narration in Pakistani Ads |
| title_sort | emerging trend of narration in pakistani ads |
| topic | styles in ads argumantative style narrative style television ads |
| url | http://111.68.103.26/journals/index.php/Bazyaft/article/view/4829 |
| work_keys_str_mv | AT ahmadbilal theemergingtrendofnarrationinpakistaniads AT ahmadbilal emergingtrendofnarrationinpakistaniads |