The antecedents of word of mouth intentions about a Brazilian tourist destination
The purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supp...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2014-01-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://tmstudies.net/index.php/ectms/article/view/654/1168 |
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| author | Márcio Moutinho Abdalla José Roberto Ribas Paulo Roberto da Costa Vieira |
| author_facet | Márcio Moutinho Abdalla José Roberto Ribas Paulo Roberto da Costa Vieira |
| author_sort | Márcio Moutinho Abdalla |
| collection | DOAJ |
| description | The purpose of this research is to assess the constructs positive
affection, negative affection, service quality, hedonic value, utilitarian
value and satisfaction as antecedents considered by foreign tourists in
their intention to recommend a Brazilian tourist destination. The
analysis was supported by structural equation modeling of a crosssectional sample of 203 foreign tourists. Data were collected through a
structured questionnaire of 22 questions, adapted from the study by
Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study,
the results suggest that only the latent variables satisfaction and
hedonic value are directly related to the intention to recommend a
Brazilian tourist destination by foreign tourists. Furthermore, the
analysis confirms that tourist satisfaction positively influences
intention to recommend the destination, which is consistent with the
hypothesis signalized by previous studies. |
| format | Article |
| id | doaj-art-66aabeae856145b3b10795e966bf69d9 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-66aabeae856145b3b10795e966bf69d92025-02-02T23:55:49ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662014-01-01101104111The antecedents of word of mouth intentions about a Brazilian tourist destinationMárcio Moutinho Abdalla 0José Roberto Ribas1Paulo Roberto da Costa Vieira2Universidade Federal Fluminense, Instituto de Ciências Humanas e Sociais, Departamento de Administração, Programa de Pós Graduação em Administração (PPGA), Mestrado em Administração. Rua Desembargador Ellis Hermídio Figueira, 783, Bloco A, Sala 304, Aterrado, Volta Redonda, Rio de Janeiro, BrasilUniversidade Federal do Rio de Janeiro, Escola Politécnica, Centro de Tecnologia, Bloco F, Sala 101, Cidade Universitária, Rio de JaneiroUniversidade Estácio de Sá, Departamento de Administração, Centro de Investigação, Mestrado em Administração e Desenvolvimento Empresarial, 20071-001, Rio de Janeiro, BrasilThe purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supported by structural equation modeling of a crosssectional sample of 203 foreign tourists. Data were collected through a structured questionnaire of 22 questions, adapted from the study by Babin, Lee, Kim & Griffin (2005). Regarding the objective of this study, the results suggest that only the latent variables satisfaction and hedonic value are directly related to the intention to recommend a Brazilian tourist destination by foreign tourists. Furthermore, the analysis confirms that tourist satisfaction positively influences intention to recommend the destination, which is consistent with the hypothesis signalized by previous studies.https://tmstudies.net/index.php/ectms/article/view/654/1168affectionbrazilian tourist destinationsword of mouthstructural equation modelingsatisfaction |
| spellingShingle | Márcio Moutinho Abdalla José Roberto Ribas Paulo Roberto da Costa Vieira The antecedents of word of mouth intentions about a Brazilian tourist destination Tourism & Management Studies affection brazilian tourist destinations word of mouth structural equation modeling satisfaction |
| title | The antecedents of word of mouth intentions about a Brazilian tourist destination |
| title_full | The antecedents of word of mouth intentions about a Brazilian tourist destination |
| title_fullStr | The antecedents of word of mouth intentions about a Brazilian tourist destination |
| title_full_unstemmed | The antecedents of word of mouth intentions about a Brazilian tourist destination |
| title_short | The antecedents of word of mouth intentions about a Brazilian tourist destination |
| title_sort | antecedents of word of mouth intentions about a brazilian tourist destination |
| topic | affection brazilian tourist destinations word of mouth structural equation modeling satisfaction |
| url | https://tmstudies.net/index.php/ectms/article/view/654/1168 |
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