Women that fight: The female participation in mixed martial arts events

Women that fight: The female participation in mixed martial arts events

Sports marketing is in Mixed Martial Arts (MMA) a strategic potential, either through the promotion and implementation of events or the interested in sports. Thus, the management of the sports event planning becomes strategic to measure it considers the participation of female athletes in MMA events...

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Bibliographic Details
Main Authors: Lisiane Caroline Rodrigues Hermes, Regina Raber, Cassiana Maris Lima Cruz, Janine Fleith de Medeiros
Format: Article
Language:English
Published: FUCAPE Business School 2016-01-01
Series:BBR: Brazilian Business Review
Subjects:
sports market
mixed martial arts
women
Online Access:http://www.redalyc.org/articulo.oa?id=123052598002
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