THE CONSUMPTION PREFERENCES OF THE REPUBLIC OF MOLDOVA POPULATION REGARDING WINES AND ALCOHOLIC BEVERAGES
The wine market is a mature market strongly affected by favorable or unfavorable developments in the eating habits and purchasing behavior of consumers. In order to establish promotion policies and priority marketing strategies, it would be to establish the profile of the consumer from the target gr...
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| Main Authors: | COVACI, Ecaterina, MINDRU, Anastasia |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Technical University of Moldova
2023-07-01
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| Series: | Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://press.utm.md/index.php/jss/article/view/2023-6-2-04/04-pdf |
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