Educational insights into digital entrepreneurship: the influence of personality and innovation attitudes
Abstract Digital entrepreneurship implies a radical transformation of economic paradigms, allowing new entrepreneurs to create a more sustainable, creative, and connected future. This study explores the influence of higher education students’ personality traits on their innovative digital attitude a...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2025-02-01
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| Series: | Journal of Innovation and Entrepreneurship |
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| Online Access: | https://doi.org/10.1186/s13731-025-00475-y |
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| _version_ | 1823861472173752320 |
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| author | João M. Lopes Sofia Gomes Elisabete Nogueira |
| author_facet | João M. Lopes Sofia Gomes Elisabete Nogueira |
| author_sort | João M. Lopes |
| collection | DOAJ |
| description | Abstract Digital entrepreneurship implies a radical transformation of economic paradigms, allowing new entrepreneurs to create a more sustainable, creative, and connected future. This study explores the influence of higher education students’ personality traits on their innovative digital attitude and digital entrepreneurial intention. It also explores the moderating role of digital entrepreneurial education in the relationship between innovative digital attitude and digital entrepreneurial intention. To this end, a sample of 417 higher education students residing in Portugal was collected through a questionnaire made available online, and the partial least square method was applied to a formulated research model. The results reveal that an innovative digital attitude positively influences the digital entrepreneurial intention of higher education students in Portugal. The Big-Five personality traits directly affect innovative digital attitudes but not their digital entrepreneurial intention. However, this relationship becomes significant when the relationship between personality traits and digital entrepreneurial intention is mediated by an innovative digital attitude. Furthermore, the intensifying role of digital entrepreneurial education was demonstrated in converting students' innovative digital attitudes into their digital entrepreneurial intention. Thus, this study indicates that personality traits, which are still scarcely addressed in entrepreneurship, can be an explanation of innovative digital attitudes and predictors of digital entrepreneurial intention, as well as the important role of digital entrepreneurial education in boosting digital entrepreneurship. |
| format | Article |
| id | doaj-art-66968db766b4440abbf79b89135bad27 |
| institution | Kabale University |
| issn | 2192-5372 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of Innovation and Entrepreneurship |
| spelling | doaj-art-66968db766b4440abbf79b89135bad272025-02-09T13:00:31ZengSpringerOpenJournal of Innovation and Entrepreneurship2192-53722025-02-0114112410.1186/s13731-025-00475-yEducational insights into digital entrepreneurship: the influence of personality and innovation attitudesJoão M. Lopes0Sofia Gomes1Elisabete Nogueira2University of Beira InteriorPortucalense UniversityPortucalense UniversityAbstract Digital entrepreneurship implies a radical transformation of economic paradigms, allowing new entrepreneurs to create a more sustainable, creative, and connected future. This study explores the influence of higher education students’ personality traits on their innovative digital attitude and digital entrepreneurial intention. It also explores the moderating role of digital entrepreneurial education in the relationship between innovative digital attitude and digital entrepreneurial intention. To this end, a sample of 417 higher education students residing in Portugal was collected through a questionnaire made available online, and the partial least square method was applied to a formulated research model. The results reveal that an innovative digital attitude positively influences the digital entrepreneurial intention of higher education students in Portugal. The Big-Five personality traits directly affect innovative digital attitudes but not their digital entrepreneurial intention. However, this relationship becomes significant when the relationship between personality traits and digital entrepreneurial intention is mediated by an innovative digital attitude. Furthermore, the intensifying role of digital entrepreneurial education was demonstrated in converting students' innovative digital attitudes into their digital entrepreneurial intention. Thus, this study indicates that personality traits, which are still scarcely addressed in entrepreneurship, can be an explanation of innovative digital attitudes and predictors of digital entrepreneurial intention, as well as the important role of digital entrepreneurial education in boosting digital entrepreneurship.https://doi.org/10.1186/s13731-025-00475-yDigital entrepreneurshipPersonality traitsDigital entrepreneurial intentionInnovative digital attitudeDigital entrepreneurial education |
| spellingShingle | João M. Lopes Sofia Gomes Elisabete Nogueira Educational insights into digital entrepreneurship: the influence of personality and innovation attitudes Journal of Innovation and Entrepreneurship Digital entrepreneurship Personality traits Digital entrepreneurial intention Innovative digital attitude Digital entrepreneurial education |
| title | Educational insights into digital entrepreneurship: the influence of personality and innovation attitudes |
| title_full | Educational insights into digital entrepreneurship: the influence of personality and innovation attitudes |
| title_fullStr | Educational insights into digital entrepreneurship: the influence of personality and innovation attitudes |
| title_full_unstemmed | Educational insights into digital entrepreneurship: the influence of personality and innovation attitudes |
| title_short | Educational insights into digital entrepreneurship: the influence of personality and innovation attitudes |
| title_sort | educational insights into digital entrepreneurship the influence of personality and innovation attitudes |
| topic | Digital entrepreneurship Personality traits Digital entrepreneurial intention Innovative digital attitude Digital entrepreneurial education |
| url | https://doi.org/10.1186/s13731-025-00475-y |
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