Resistance to corporate agri-food. The case of plant-based meat

Resistance to corporate domination is one of the characteristics of agri-food in the era of global neoliberalism. In the case of meat, this resistance targets not only production systems – such as CAFOs – but also, and above all, the consumption of industrially produced meat and meat products. This...

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Main Author: Alessandro Bonanno
Format: Article
Language:Gujarati
Published: Universidade Federal de Pernambuco (UFPE) 2020-08-01
Series:Estudos de Sociologia
Subjects:
Online Access:https://periodicos.ufpe.br/revistas/index.php/revsocio/article/view/248007
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author Alessandro Bonanno
author_facet Alessandro Bonanno
author_sort Alessandro Bonanno
collection DOAJ
description Resistance to corporate domination is one of the characteristics of agri-food in the era of global neoliberalism. In the case of meat, this resistance targets not only production systems – such as CAFOs – but also, and above all, the consumption of industrially produced meat and meat products. This article probes the research question of the extent to which the development of plant-based meat is an effective alternative to corporate industrial meat production. Through the analysis of two plant-based meat companies, Beyond Meat and Impossible Foods, this work illustrates the limits of the market based business model adopted by these companies. It allows established transnational corporations to appropriate spaces of resistance historically occupied by left leaning groups and discourses. Among the major new initiatives in the global financial market and in the mass consumption sector (fast food and restaurant chains), plant-based meat is a proposal that has received widespread support from all sides of the political spectrum. The article offers a critique of the assumed “progressive” ideology and practices associated with plant-based meat and concludes with a critique of the limits of a technically based proposal.
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language Gujarati
publishDate 2020-08-01
publisher Universidade Federal de Pernambuco (UFPE)
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spelling doaj-art-6679faeb919445e49fe17b73c241fbc82025-02-10T18:51:45ZgujUniversidade Federal de Pernambuco (UFPE)Estudos de Sociologia1415-000X2317-54272020-08-0112610.51359/2317-5427.2020.248007Resistance to corporate agri-food. The case of plant-based meatAlessandro Bonanno0Sam Houston State University Resistance to corporate domination is one of the characteristics of agri-food in the era of global neoliberalism. In the case of meat, this resistance targets not only production systems – such as CAFOs – but also, and above all, the consumption of industrially produced meat and meat products. This article probes the research question of the extent to which the development of plant-based meat is an effective alternative to corporate industrial meat production. Through the analysis of two plant-based meat companies, Beyond Meat and Impossible Foods, this work illustrates the limits of the market based business model adopted by these companies. It allows established transnational corporations to appropriate spaces of resistance historically occupied by left leaning groups and discourses. Among the major new initiatives in the global financial market and in the mass consumption sector (fast food and restaurant chains), plant-based meat is a proposal that has received widespread support from all sides of the political spectrum. The article offers a critique of the assumed “progressive” ideology and practices associated with plant-based meat and concludes with a critique of the limits of a technically based proposal. https://periodicos.ufpe.br/revistas/index.php/revsocio/article/view/248007sociology of agriculture and foodresistance to corporate agri-foodconsumptionmarketsplant-based meat
spellingShingle Alessandro Bonanno
Resistance to corporate agri-food. The case of plant-based meat
Estudos de Sociologia
sociology of agriculture and food
resistance to corporate agri-food
consumption
markets
plant-based meat
title Resistance to corporate agri-food. The case of plant-based meat
title_full Resistance to corporate agri-food. The case of plant-based meat
title_fullStr Resistance to corporate agri-food. The case of plant-based meat
title_full_unstemmed Resistance to corporate agri-food. The case of plant-based meat
title_short Resistance to corporate agri-food. The case of plant-based meat
title_sort resistance to corporate agri food the case of plant based meat
topic sociology of agriculture and food
resistance to corporate agri-food
consumption
markets
plant-based meat
url https://periodicos.ufpe.br/revistas/index.php/revsocio/article/view/248007
work_keys_str_mv AT alessandrobonanno resistancetocorporateagrifoodthecaseofplantbasedmeat