Marketing or Transparency? A Study into Misleading Labelling: With Food Experts, Consumers and the Food Sector

Background and objectives: Despite the current food labelling legislation, there is room for marketing departments in the food industry to seduce consumers with misleading labelling, for example by using pictures of fresh fruits or vegetables that are only present in tiny amounts in the product, or...

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Bibliographic Details
Main Authors: Annet J. C. Roodenburg, Nadja Hanssen, Gerlinde van Santen
Format: Article
Language:English
Published: MDPI AG 2023-11-01
Series:Proceedings
Subjects:
Online Access:https://www.mdpi.com/2504-3900/91/1/84
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