Relationship Between Green Finance Availability and Purchase Intentions in Generation Z and Millennials: Moderating Role of Consciousness

Relationship Between Green Finance Availability and Purchase Intentions in Generation Z and Millennials: Moderating Role of Consciousness

This study examines how the availability of green finance influences the purchasing intentions of Generation Z and Millennials, with consciousness as a moderating factor. A structured questionnaire was deployed to collect the data to measure five reflective constructs: purchase intention, Gen Z and...

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Bibliographic Details
Main Authors: Prasad kdv, Chitta Shyamsunder Shyamsunder, Hariprasad Soni
Format: Article
Language:English
Published: Qubahan 2024-09-01
Series:Qubahan Academic Journal
Online Access:https://journal.qubahan.com/index.php/qaj/article/view/987
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