INFLUENCE OF GENDER AND TERRITORIAL DISTRIBUTION ON SUSCEPTIBILITY TO STEREOTYPE ADVERTISING
The present article aims to investigate the influence of gender and territorial distribution on the susceptibility to stereotypical advertising, looking for some causal relationships between the criteria measuring stereotypical images. The methodology involves the application of three criteria for...
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| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2023-12-01
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| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2021,%202023,%20Supplement%201,%20Series%20Social%20Sciences/4%20%D1%81%D0%B5%D0%BA%D1%86%D0%B8%D1%8F/%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%B8/47-L.Spasova2.docx.pdf |
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