The Flourishing of Indonesian Conspicuous Consumption in the Digital World and Its Effects on the Evolution of Hijrah Movements

This study explores the intersection of conspicuous consumption and the Hijrah movement within Indonesia's socio-cultural and economic transformations. The rise of the middle class, coupled with the proliferation of social media, has amplified conspicuous consumption, where symbols of wealth an...

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Main Author: Melly Masni
Format: Article
Language:English
Published: Universitas Islam Negeri Sunan Kalijaga Yogyakarta 2025-08-01
Series:Jurnal Sosiologi Agama
Subjects:
Online Access:https://ejournal.uin-suka.ac.id/ushuluddin/SosiologiAgama/article/view/5885
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author Melly Masni
author_facet Melly Masni
author_sort Melly Masni
collection DOAJ
description This study explores the intersection of conspicuous consumption and the Hijrah movement within Indonesia's socio-cultural and economic transformations. The rise of the middle class, coupled with the proliferation of social media, has amplified conspicuous consumption, where symbols of wealth and social status are prominently displayed. In this context, religiosity emerges as a unique form of status signaling, referred to in this study as "conspicuous consumption of piousness." Simultaneously, the contemporary Hijrah movement has gained momentum, marked by its emphasis on personal transformation and lifestyle adjustments rather than political activism. Utilizing qualitative content analysis, this research reveals a reciprocal relationship between conspicuous consumption and the Hijrah movement. It highlights how middle-class anxieties and aspirations provide fertile ground for the Hijrah movement’s growth, while the movement itself fosters a platform for displaying religiosity as a marker of both piety and modernity. These findings contribute to theoretical debates on conspicuous consumption by extending its scope to include immaterial aspects and religious identities in a non-Western context, offering critical insights into the evolving dynamics of consumerism and religiosity.
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spelling doaj-art-65d132dfa23c41a18dcaa6485e51a2ed2025-08-25T21:15:40ZengUniversitas Islam Negeri Sunan Kalijaga YogyakartaJurnal Sosiologi Agama1978-44572548-477X2025-08-0119110.14421/jsa.2025.191-01The Flourishing of Indonesian Conspicuous Consumption in the Digital World and Its Effects on the Evolution of Hijrah MovementsMelly Masni0Universitas Islam Negeri Ar-RaniryThis study explores the intersection of conspicuous consumption and the Hijrah movement within Indonesia's socio-cultural and economic transformations. The rise of the middle class, coupled with the proliferation of social media, has amplified conspicuous consumption, where symbols of wealth and social status are prominently displayed. In this context, religiosity emerges as a unique form of status signaling, referred to in this study as "conspicuous consumption of piousness." Simultaneously, the contemporary Hijrah movement has gained momentum, marked by its emphasis on personal transformation and lifestyle adjustments rather than political activism. Utilizing qualitative content analysis, this research reveals a reciprocal relationship between conspicuous consumption and the Hijrah movement. It highlights how middle-class anxieties and aspirations provide fertile ground for the Hijrah movement’s growth, while the movement itself fosters a platform for displaying religiosity as a marker of both piety and modernity. These findings contribute to theoretical debates on conspicuous consumption by extending its scope to include immaterial aspects and religious identities in a non-Western context, offering critical insights into the evolving dynamics of consumerism and religiosity. https://ejournal.uin-suka.ac.id/ushuluddin/SosiologiAgama/article/view/5885Conspicuous ConsumptionHijrah MovementsDigital SocietyReligious IdenityIndonesia
spellingShingle Melly Masni
The Flourishing of Indonesian Conspicuous Consumption in the Digital World and Its Effects on the Evolution of Hijrah Movements
Jurnal Sosiologi Agama
Conspicuous Consumption
Hijrah Movements
Digital Society
Religious Idenity
Indonesia
title The Flourishing of Indonesian Conspicuous Consumption in the Digital World and Its Effects on the Evolution of Hijrah Movements
title_full The Flourishing of Indonesian Conspicuous Consumption in the Digital World and Its Effects on the Evolution of Hijrah Movements
title_fullStr The Flourishing of Indonesian Conspicuous Consumption in the Digital World and Its Effects on the Evolution of Hijrah Movements
title_full_unstemmed The Flourishing of Indonesian Conspicuous Consumption in the Digital World and Its Effects on the Evolution of Hijrah Movements
title_short The Flourishing of Indonesian Conspicuous Consumption in the Digital World and Its Effects on the Evolution of Hijrah Movements
title_sort flourishing of indonesian conspicuous consumption in the digital world and its effects on the evolution of hijrah movements
topic Conspicuous Consumption
Hijrah Movements
Digital Society
Religious Idenity
Indonesia
url https://ejournal.uin-suka.ac.id/ushuluddin/SosiologiAgama/article/view/5885
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