Extension Marketing: Building a Successful Local Extension Marketing Campaign
This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2017-12-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/105339 |
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| _version_ | 1823868282874101760 |
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| author | Ricky Telg Tracy Irani James Varvorines |
| author_facet | Ricky Telg Tracy Irani James Varvorines |
| author_sort | Ricky Telg |
| collection | DOAJ |
| description |
This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation. This 2-page fact sheet is a minor revision written by Ricky Telg, Tracy Irani, and James Varvorines, and published by the Department of Agricultural Education and Communication, December 2017.
AEC396/WC077: Extension Marketing: Building a Successful Local Extension Marketing Campaign (ufl.edu)
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| format | Article |
| id | doaj-art-65b85d3a216949528461e4a58746b6a1 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2017-12-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-65b85d3a216949528461e4a58746b6a12025-02-08T05:55:05ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092017-12-012017Extension Marketing: Building a Successful Local Extension Marketing CampaignRicky Telg0Tracy Irani1James Varvorines2University of FloridaUniversity of FloridaUniversity of Florida This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation. This 2-page fact sheet is a minor revision written by Ricky Telg, Tracy Irani, and James Varvorines, and published by the Department of Agricultural Education and Communication, December 2017. AEC396/WC077: Extension Marketing: Building a Successful Local Extension Marketing Campaign (ufl.edu) https://journals.flvc.org/edis/article/view/105339WC077 |
| spellingShingle | Ricky Telg Tracy Irani James Varvorines Extension Marketing: Building a Successful Local Extension Marketing Campaign EDIS WC077 |
| title | Extension Marketing: Building a Successful Local Extension Marketing Campaign |
| title_full | Extension Marketing: Building a Successful Local Extension Marketing Campaign |
| title_fullStr | Extension Marketing: Building a Successful Local Extension Marketing Campaign |
| title_full_unstemmed | Extension Marketing: Building a Successful Local Extension Marketing Campaign |
| title_short | Extension Marketing: Building a Successful Local Extension Marketing Campaign |
| title_sort | extension marketing building a successful local extension marketing campaign |
| topic | WC077 |
| url | https://journals.flvc.org/edis/article/view/105339 |
| work_keys_str_mv | AT rickytelg extensionmarketingbuildingasuccessfullocalextensionmarketingcampaign AT tracyirani extensionmarketingbuildingasuccessfullocalextensionmarketingcampaign AT jamesvarvorines extensionmarketingbuildingasuccessfullocalextensionmarketingcampaign |