Impact of Brand and Testing Method on Coffee Taste Perception between Genders: A Comparative Study of Two Leading Coffee Brands in Taiwan
Coffee is one of the world’s most widely enjoyed beverages and is sold by numerous global coffee brands; however, few studies have investigated how brand information affects the perceived tastes of consumers. This study employed three testing methods and subjective scoring to evaluate perceived coff...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251316087 |
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