The Effect of Destination Satisfaction and Place Attachment on Behavioral Intention: The Case of Seferihisar

This study aims to determine the effect of destination satisfaction and place attachment on behavioral intention. The research population consists of tourists visiting the cittaslow of Seferihisar. Convenience sampling and the survey technique were used to obtain the data. Questionnaires were collec...

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Main Authors: Erdem Baydeniz, Leyla Kılıcı
Format: Article
Language:English
Published: Istanbul University Press 2022-12-01
Series:Istanbul Management Journal
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/CAFCF1270AE54C9E98229E6FA0444277
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author Erdem Baydeniz
Leyla Kılıcı
author_facet Erdem Baydeniz
Leyla Kılıcı
author_sort Erdem Baydeniz
collection DOAJ
description This study aims to determine the effect of destination satisfaction and place attachment on behavioral intention. The research population consists of tourists visiting the cittaslow of Seferihisar. Convenience sampling and the survey technique were used to obtain the data. Questionnaires were collected face-to-face and online between 10 May and 21 August 2022, and 428 questionnaires were analyzed. The Smart PLS statistical program was used in the research to test the hypotheses for the scales of destination satisfaction, place attachment, and behavioral intention. The structural equation model was used to analyze the data. In this context, it was found that the destination satisfaction of the tourists participating in the research has a positive effect on the place attachment dimensions of place dependence, place identity, place effect, and social bond. It was found that place addiction, place effect and place identity had a positive effect on behavioral intention, while social bond had no effect on behavioral intention. In addition, recommendations were developed in line with the research results.
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spelling doaj-art-6578dbcf920a46148bddd601b7bf5ff62025-08-20T02:15:59ZengIstanbul University PressIstanbul Management Journal2619-92542022-12-0193678810.26650/imj.2022.93.004123456The Effect of Destination Satisfaction and Place Attachment on Behavioral Intention: The Case of SeferihisarErdem Baydeniz0https://orcid.org/0000-0003-1003-0521Leyla Kılıcı1https://orcid.org/0000-0002-2491-9172Afyon Kocatepe Üniversitesi, Afyon, TurkiyeBalıkesir Üniversitesi, Balikesir, TurkiyeThis study aims to determine the effect of destination satisfaction and place attachment on behavioral intention. The research population consists of tourists visiting the cittaslow of Seferihisar. Convenience sampling and the survey technique were used to obtain the data. Questionnaires were collected face-to-face and online between 10 May and 21 August 2022, and 428 questionnaires were analyzed. The Smart PLS statistical program was used in the research to test the hypotheses for the scales of destination satisfaction, place attachment, and behavioral intention. The structural equation model was used to analyze the data. In this context, it was found that the destination satisfaction of the tourists participating in the research has a positive effect on the place attachment dimensions of place dependence, place identity, place effect, and social bond. It was found that place addiction, place effect and place identity had a positive effect on behavioral intention, while social bond had no effect on behavioral intention. In addition, recommendations were developed in line with the research results.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/CAFCF1270AE54C9E98229E6FA0444277destination satisfactionplace attachmentbehavioral intentionseferihisar
spellingShingle Erdem Baydeniz
Leyla Kılıcı
The Effect of Destination Satisfaction and Place Attachment on Behavioral Intention: The Case of Seferihisar
Istanbul Management Journal
destination satisfaction
place attachment
behavioral intention
seferihisar
title The Effect of Destination Satisfaction and Place Attachment on Behavioral Intention: The Case of Seferihisar
title_full The Effect of Destination Satisfaction and Place Attachment on Behavioral Intention: The Case of Seferihisar
title_fullStr The Effect of Destination Satisfaction and Place Attachment on Behavioral Intention: The Case of Seferihisar
title_full_unstemmed The Effect of Destination Satisfaction and Place Attachment on Behavioral Intention: The Case of Seferihisar
title_short The Effect of Destination Satisfaction and Place Attachment on Behavioral Intention: The Case of Seferihisar
title_sort effect of destination satisfaction and place attachment on behavioral intention the case of seferihisar
topic destination satisfaction
place attachment
behavioral intention
seferihisar
url https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/CAFCF1270AE54C9E98229E6FA0444277
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