Creating a holistic excellence model adapted for technology-based companies

Creating a holistic excellence model adapted for technology-based companies

The objective of this study is the preparation of a management model that brings together the advantages of models from different disciplines: Balanced Scorecard (BSC), European Foundation for Quality Management (EFQM) and Holistic Marketing (HM). HM proposes an overview of organisations – takin...

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Bibliographic Details
Main Authors: Ana Clara Pastor Tejedor, Jesús Pastor Tejedor, Luis Navarro Elola, Manbir Sodhi, Guillermo Pérez Sancho
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2014-01-01
Series:Tourism & Management Studies
Subjects:
management
marketing
quality
bsc
efqm
Online Access:https://tmstudies.net/index.php/ectms/article/view/611/1076
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