Sharing Economy for Cost Reduction and Efficiency Increase: The Case of Sharing E-Commerce Logistics

In the real business environment, due to unpredictable market demand or high prediction difficulty and low prediction accuracy, there will be inevitably operational loss in the field of e-commerce logistics caused by undersupply or oversupply of express service capabilities. At present, China is dee...

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Main Authors: Qiang Wei, Daguang Sun, Xinyu Gou, Chunguang Bai
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2021/5573422
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author Qiang Wei
Daguang Sun
Xinyu Gou
Chunguang Bai
author_facet Qiang Wei
Daguang Sun
Xinyu Gou
Chunguang Bai
author_sort Qiang Wei
collection DOAJ
description In the real business environment, due to unpredictable market demand or high prediction difficulty and low prediction accuracy, there will be inevitably operational loss in the field of e-commerce logistics caused by undersupply or oversupply of express service capabilities. At present, China is deepening the supply-side structural reforms. Confronted with the growing demand for e-commerce logistics express delivery, especially the urgent demand for tackling orders piling up to 1 billion pieces during the recent “Double 11” shopping carnival, it is very important and practical for us to study how to make scientific decisions on the supply side in the field of e-commerce express delivery. Therefore, in this paper, we design a sharing logistics cooperation mechanism considering both the undersupply and oversupply of express delivery service capabilities under stochastic demand. By comparing the earnings data of several listed express companies, we analyze four types of optimization strategies: the order flow proportion revenue sharing strategy (RE-OFP), the combined factors revenue sharing strategy (RE-RSF), the order flow proportion risk sharing strategy (RS-OFP), and the combined factors risk sharing strategy (RS-RSF). The research results demonstrate that the four optimization strategies of RE-OFP, RE-RSF, RS-OFP, and RS-RSF could achieve Pareto improvements in the operational performance of e-commerce express service. The performance of four revenue sharing and risk sharing strategies varies with different revenue sharing or risk sharing factors. Under some certain combined factors, the revenue sharing contract could help realize the supply chain coordination of the sharing logistics service. The sharing logistics cooperation mechanism based on equity investment proposed hereafter provides a feasible solution to solve the problems of high empty driving rate and operational cost of e-commerce express delivery service in urban areas.
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spelling doaj-art-652f1d6ce952401b8fe86b86975e6ccc2025-02-03T01:27:08ZengWileyComplexity1076-27871099-05262021-01-01202110.1155/2021/55734225573422Sharing Economy for Cost Reduction and Efficiency Increase: The Case of Sharing E-Commerce LogisticsQiang Wei0Daguang Sun1Xinyu Gou2Chunguang Bai3School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, ChinaSouthwestern University of Finance and Economics, Chengdu 611130, ChinaSchool of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, ChinaSchool of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, ChinaIn the real business environment, due to unpredictable market demand or high prediction difficulty and low prediction accuracy, there will be inevitably operational loss in the field of e-commerce logistics caused by undersupply or oversupply of express service capabilities. At present, China is deepening the supply-side structural reforms. Confronted with the growing demand for e-commerce logistics express delivery, especially the urgent demand for tackling orders piling up to 1 billion pieces during the recent “Double 11” shopping carnival, it is very important and practical for us to study how to make scientific decisions on the supply side in the field of e-commerce express delivery. Therefore, in this paper, we design a sharing logistics cooperation mechanism considering both the undersupply and oversupply of express delivery service capabilities under stochastic demand. By comparing the earnings data of several listed express companies, we analyze four types of optimization strategies: the order flow proportion revenue sharing strategy (RE-OFP), the combined factors revenue sharing strategy (RE-RSF), the order flow proportion risk sharing strategy (RS-OFP), and the combined factors risk sharing strategy (RS-RSF). The research results demonstrate that the four optimization strategies of RE-OFP, RE-RSF, RS-OFP, and RS-RSF could achieve Pareto improvements in the operational performance of e-commerce express service. The performance of four revenue sharing and risk sharing strategies varies with different revenue sharing or risk sharing factors. Under some certain combined factors, the revenue sharing contract could help realize the supply chain coordination of the sharing logistics service. The sharing logistics cooperation mechanism based on equity investment proposed hereafter provides a feasible solution to solve the problems of high empty driving rate and operational cost of e-commerce express delivery service in urban areas.http://dx.doi.org/10.1155/2021/5573422
spellingShingle Qiang Wei
Daguang Sun
Xinyu Gou
Chunguang Bai
Sharing Economy for Cost Reduction and Efficiency Increase: The Case of Sharing E-Commerce Logistics
Complexity
title Sharing Economy for Cost Reduction and Efficiency Increase: The Case of Sharing E-Commerce Logistics
title_full Sharing Economy for Cost Reduction and Efficiency Increase: The Case of Sharing E-Commerce Logistics
title_fullStr Sharing Economy for Cost Reduction and Efficiency Increase: The Case of Sharing E-Commerce Logistics
title_full_unstemmed Sharing Economy for Cost Reduction and Efficiency Increase: The Case of Sharing E-Commerce Logistics
title_short Sharing Economy for Cost Reduction and Efficiency Increase: The Case of Sharing E-Commerce Logistics
title_sort sharing economy for cost reduction and efficiency increase the case of sharing e commerce logistics
url http://dx.doi.org/10.1155/2021/5573422
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AT daguangsun sharingeconomyforcostreductionandefficiencyincreasethecaseofsharingecommercelogistics
AT xinyugou sharingeconomyforcostreductionandefficiencyincreasethecaseofsharingecommercelogistics
AT chunguangbai sharingeconomyforcostreductionandefficiencyincreasethecaseofsharingecommercelogistics