Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in Kenya
Purpose – The aim of this paper is to examine trust, commitment and social sustainability (SS) in agri-food supply chains (AFSCs) in an underexplored context, an emerging country. This adds to the literature on the benefits of trust and commitment in AFSCs. Design/methodology/approach – Within four...
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| Language: | English |
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Emerald Publishing
2025-06-01
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| Series: | Management Matters |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MANM-05-2024-0029/full/pdf |
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| author | Edwin Obonyo S. Wagura Ndiritu Marco Formentini |
| author_facet | Edwin Obonyo S. Wagura Ndiritu Marco Formentini |
| author_sort | Edwin Obonyo |
| collection | DOAJ |
| description | Purpose – The aim of this paper is to examine trust, commitment and social sustainability (SS) in agri-food supply chains (AFSCs) in an underexplored context, an emerging country. This adds to the literature on the benefits of trust and commitment in AFSCs. Design/methodology/approach – Within four counties in Kenya — Nairobi, Machakos, Kiambu and Kajiado — 85 abattoirs and 164 traders were surveyed as part of data collection. Hypotheses were proposed, and partial least squares structural equation modelling (PLS-SEM) was used to test them. Findings – The findings indicate that trust (benevolent and credibility trust) as well as commitment (affective and continuance commitment) have a positive direct relationship with SS. Practical implications – The study underlines how important trust and commitment are in improving the social well-being of AFSC actors. They enhance collaboration which empowers them to improve social welfare of the supply chain. Originality/value – The study is one of the first to examine the effect of trust and commitment on SS within AFSC, a novel contribution to SS literature. It differentiates between types of trust (benevolent and credibility trust) and commitment (affective and continuance commitment), giving a clearer understanding of how each of the variables impact SS. The findings offer new insights into the relationship between trust and commitment in improving social sustainable practices in AFSCs. |
| format | Article |
| id | doaj-art-64eba72d51ce45a49a7b2a2ff00d3f6f |
| institution | Kabale University |
| issn | 2752-8359 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Management Matters |
| spelling | doaj-art-64eba72d51ce45a49a7b2a2ff00d3f6f2025-08-20T03:25:08ZengEmerald PublishingManagement Matters2752-83592025-06-01221193410.1108/MANM-05-2024-0029Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in KenyaEdwin Obonyo0S. Wagura Ndiritu1Marco Formentini2Institute of Mathematical Sciences, Strathmore University, Nairobi, KenyaStrathmore University Business School, Strathmore University, Nairobi, KenyaDepartment of Information Engineering and Computer Science – DISI, University of Trento, Trento, ItalyPurpose – The aim of this paper is to examine trust, commitment and social sustainability (SS) in agri-food supply chains (AFSCs) in an underexplored context, an emerging country. This adds to the literature on the benefits of trust and commitment in AFSCs. Design/methodology/approach – Within four counties in Kenya — Nairobi, Machakos, Kiambu and Kajiado — 85 abattoirs and 164 traders were surveyed as part of data collection. Hypotheses were proposed, and partial least squares structural equation modelling (PLS-SEM) was used to test them. Findings – The findings indicate that trust (benevolent and credibility trust) as well as commitment (affective and continuance commitment) have a positive direct relationship with SS. Practical implications – The study underlines how important trust and commitment are in improving the social well-being of AFSC actors. They enhance collaboration which empowers them to improve social welfare of the supply chain. Originality/value – The study is one of the first to examine the effect of trust and commitment on SS within AFSC, a novel contribution to SS literature. It differentiates between types of trust (benevolent and credibility trust) and commitment (affective and continuance commitment), giving a clearer understanding of how each of the variables impact SS. The findings offer new insights into the relationship between trust and commitment in improving social sustainable practices in AFSCs.https://www.emerald.com/insight/content/doi/10.1108/MANM-05-2024-0029/full/pdfTrustCommitmentSocial sustainabilityAgri-foodAfrica |
| spellingShingle | Edwin Obonyo S. Wagura Ndiritu Marco Formentini Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in Kenya Management Matters Trust Commitment Social sustainability Agri-food Africa |
| title | Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in Kenya |
| title_full | Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in Kenya |
| title_fullStr | Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in Kenya |
| title_full_unstemmed | Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in Kenya |
| title_short | Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in Kenya |
| title_sort | interweaving bonds examining trust commitment and social sustainability in the agri food supply chain in kenya |
| topic | Trust Commitment Social sustainability Agri-food Africa |
| url | https://www.emerald.com/insight/content/doi/10.1108/MANM-05-2024-0029/full/pdf |
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