Interweaving bonds: examining trust, commitment and social sustainability in the agri-food supply chain in Kenya
Purpose – The aim of this paper is to examine trust, commitment and social sustainability (SS) in agri-food supply chains (AFSCs) in an underexplored context, an emerging country. This adds to the literature on the benefits of trust and commitment in AFSCs. Design/methodology/approach – Within four...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-06-01
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| Series: | Management Matters |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MANM-05-2024-0029/full/pdf |
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| Summary: | Purpose – The aim of this paper is to examine trust, commitment and social sustainability (SS) in agri-food supply chains (AFSCs) in an underexplored context, an emerging country. This adds to the literature on the benefits of trust and commitment in AFSCs. Design/methodology/approach – Within four counties in Kenya — Nairobi, Machakos, Kiambu and Kajiado — 85 abattoirs and 164 traders were surveyed as part of data collection. Hypotheses were proposed, and partial least squares structural equation modelling (PLS-SEM) was used to test them. Findings – The findings indicate that trust (benevolent and credibility trust) as well as commitment (affective and continuance commitment) have a positive direct relationship with SS. Practical implications – The study underlines how important trust and commitment are in improving the social well-being of AFSC actors. They enhance collaboration which empowers them to improve social welfare of the supply chain. Originality/value – The study is one of the first to examine the effect of trust and commitment on SS within AFSC, a novel contribution to SS literature. It differentiates between types of trust (benevolent and credibility trust) and commitment (affective and continuance commitment), giving a clearer understanding of how each of the variables impact SS. The findings offer new insights into the relationship between trust and commitment in improving social sustainable practices in AFSCs. |
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| ISSN: | 2752-8359 |