Unplanned In-Store Purchase Behavior of Organic Grocery Product Users: Effect of Consumer Innovativeness Traits and Traditional and Digital Promotional Stimuli
The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Georgia Southern University
2025-01-01
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| Series: | Journal of Applied Marketing Theory |
| Subjects: | |
| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol12/iss1/4/ |
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