Leveraging social media for enhanced SME performance in the restaurant industry: A Case study of Penang, Malaysia

Leveraging social media for enhanced SME performance in the restaurant industry: A Case study of Penang, Malaysia

This study investigates the impact of social media marketing on the performance of small and medium-sized enterprises (SMEs) in the restaurant industry in Penang. The primary aim is to explore how different social media platforms, content quality, and posting frequency influence key performance indi...

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Bibliographic Details
Main Authors: Tisya Farida Abdul Halim, Raziff Jamaluddin, Nuraini Abdullah, Mohd Khairulnizam Zahari, Nur Syuhadah Kamaruddin, Bannu A/P Subramanian
Format: Article
Language:English
Published: Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis 2025-03-01
Series:Journal of Computing Research and Innovation
Subjects:
SME Performance
Social Media Marketing
Restaurant Industry
Content Quality
Customer Engagement
Digital Marketing Strategies
Online Access:https://jcrinn.com/index.php/jcrinn/article/view/487
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