Leveraging social media for enhanced SME performance in the restaurant industry: A Case study of Penang, Malaysia

Leveraging social media for enhanced SME performance in the restaurant industry: A Case study of Penang, Malaysia

This study investigates the impact of social media marketing on the performance of small and medium-sized enterprises (SMEs) in the restaurant industry in Penang. The primary aim is to explore how different social media platforms, content quality, and posting frequency influence key performance indi...

Full description

Saved in:
Bibliographic Details
Main Authors: Tisya Farida Abdul Halim, Raziff Jamaluddin, Nuraini Abdullah, Mohd Khairulnizam Zahari, Nur Syuhadah Kamaruddin, Bannu A/P Subramanian
Format: Article
Language:English
Published: Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis 2025-03-01
Series:Journal of Computing Research and Innovation
Subjects:
SME Performance
Social Media Marketing
Restaurant Industry
Content Quality
Customer Engagement
Digital Marketing Strategies
Online Access:https://jcrinn.com/index.php/jcrinn/article/view/487
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items