DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMS
The article is devoted to understanding the role of marketing in the development of Ukrainian rural areas, which are neighbouring with countries of greater economic power – the EU member states. Such closeness to such neighbour is an opportunity and a threat at the same time, yet with proper prepara...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.pl/article/view/4648 |
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| author | Viktor Borshchevskiy Iryna Kravtsiv Vitaliy Krupin |
| author_facet | Viktor Borshchevskiy Iryna Kravtsiv Vitaliy Krupin |
| author_sort | Viktor Borshchevskiy |
| collection | DOAJ |
| description | The article is devoted to understanding the role of marketing in the development of Ukrainian rural areas, which are neighbouring with countries of greater economic power – the EU member states. Such closeness to such neighbour is an opportunity and a threat at the same time, yet with proper preparations and properly implemented measures it could turn into bilateral benefit. Marketing of territories, agrarian marketing, diversification of rural economy, modern national and regional management approaches – that is what Ukrainian rural areas require in order to prepare them for closer integration with EU, for preserving and deepening of their development potential. In order to understand these issues the article elaborates them and the environment in which Ukrainian border rural areas are functioning. Based on this analysis the key priorities for diversification of the economy of border rural areas are offered, which would aid forming a complex system of support for the local rural communities in border regions of Ukraine. |
| format | Article |
| id | doaj-art-64b2468604364b249466db44c55f98f1 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-64b2468604364b249466db44c55f98f12025-02-02T10:29:19ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402016-05-0116(65)10.22630/PEFIM.2016.16.65.1DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMSViktor Borshchevskiy0Iryna Kravtsiv1Vitaliy Krupin2Institute of Regional Research named after M.I. Dolishniy of National Academy of Sciences of UkraineLviv National University of Veterinary Medicine and Biotechnologies named after S.Z. GzhytskyiInstitute of Rural and Agricultural Development, Polish Academy of SciencesThe article is devoted to understanding the role of marketing in the development of Ukrainian rural areas, which are neighbouring with countries of greater economic power – the EU member states. Such closeness to such neighbour is an opportunity and a threat at the same time, yet with proper preparations and properly implemented measures it could turn into bilateral benefit. Marketing of territories, agrarian marketing, diversification of rural economy, modern national and regional management approaches – that is what Ukrainian rural areas require in order to prepare them for closer integration with EU, for preserving and deepening of their development potential. In order to understand these issues the article elaborates them and the environment in which Ukrainian border rural areas are functioning. Based on this analysis the key priorities for diversification of the economy of border rural areas are offered, which would aid forming a complex system of support for the local rural communities in border regions of Ukraine.https://pefim.sggw.pl/article/view/4648border rural areaseconomic diversificationmarketingUkraine |
| spellingShingle | Viktor Borshchevskiy Iryna Kravtsiv Vitaliy Krupin DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMS Polityki Europejskie, Finanse i Marketing border rural areas economic diversification marketing Ukraine |
| title | DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMS |
| title_full | DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMS |
| title_fullStr | DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMS |
| title_full_unstemmed | DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMS |
| title_short | DEVELOPMENT OF BORDER RURAL AREAS IN UKRAINE BASED ON IMPLEMENTATION OF REGIONAL MARKETING MECHANISMS |
| title_sort | development of border rural areas in ukraine based on implementation of regional marketing mechanisms |
| topic | border rural areas economic diversification marketing Ukraine |
| url | https://pefim.sggw.pl/article/view/4648 |
| work_keys_str_mv | AT viktorborshchevskiy developmentofborderruralareasinukrainebasedonimplementationofregionalmarketingmechanisms AT irynakravtsiv developmentofborderruralareasinukrainebasedonimplementationofregionalmarketingmechanisms AT vitaliykrupin developmentofborderruralareasinukrainebasedonimplementationofregionalmarketingmechanisms |