Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia
In this article we test the relationship between indicators of acculturation (language, media, selfidentification, religion, food and clothing) and nostalgia. It checks empirically, on a sample of 201, the existence of a significant effect between our independent variables and our dependent variable...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2018-01-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2018/iss1/2/ |
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| _version_ | 1850066691938058240 |
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| author | Borsali Awicha Amina Benhabib Abderrezak |
| author_facet | Borsali Awicha Amina Benhabib Abderrezak |
| author_sort | Borsali Awicha Amina |
| collection | DOAJ |
| description | In this article we test the relationship between indicators of acculturation (language, media, selfidentification, religion, food and clothing) and nostalgia. It checks empirically, on a sample of 201, the existence of a significant effect between our independent variables and our dependent variable. The results of analysis of variance, One-Way Anova, reveal that the home language, the food of home country, the media, self-identification with the origin country and the religion of the origin country have a signifi cant impact on nostalgia. This article contributes to new theoretical elements in the field of nostalgia and culture as a complement of several previous studies. The managerial contributions of this study focus on positioning of nostalgic brands and developing marketing strategies for this kind of products. |
| format | Article |
| id | doaj-art-6497dd51bb8e4468bd722c405c33231c |
| institution | DOAJ |
| issn | 2449-6634 |
| language | English |
| publishDate | 2018-01-01 |
| publisher | University of Warsaw |
| record_format | Article |
| series | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| spelling | doaj-art-6497dd51bb8e4468bd722c405c33231c2025-08-20T02:48:39ZengUniversity of WarsawJournal of Marketing and Consumer Behaviour in Emerging Markets2449-66342018-01-0120181284710.7172/2449-6634.jmcbem.2018.1.2Nostalgia and Culture: The Relationship Between Indicators of Acculturation and NostalgiaBorsali Awicha Amina0Benhabib Abderrezak1University of TLEMCEN ALGERIAUniversity of TLEMCEN ALGERIAIn this article we test the relationship between indicators of acculturation (language, media, selfidentification, religion, food and clothing) and nostalgia. It checks empirically, on a sample of 201, the existence of a significant effect between our independent variables and our dependent variable. The results of analysis of variance, One-Way Anova, reveal that the home language, the food of home country, the media, self-identification with the origin country and the religion of the origin country have a signifi cant impact on nostalgia. This article contributes to new theoretical elements in the field of nostalgia and culture as a complement of several previous studies. The managerial contributions of this study focus on positioning of nostalgic brands and developing marketing strategies for this kind of products.https://press.wz.uw.edu.pl/jmcbem/vol2018/iss1/2/nostalgic brandspositioningacculturation |
| spellingShingle | Borsali Awicha Amina Benhabib Abderrezak Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia Journal of Marketing and Consumer Behaviour in Emerging Markets nostalgic brands positioning acculturation |
| title | Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia |
| title_full | Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia |
| title_fullStr | Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia |
| title_full_unstemmed | Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia |
| title_short | Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia |
| title_sort | nostalgia and culture the relationship between indicators of acculturation and nostalgia |
| topic | nostalgic brands positioning acculturation |
| url | https://press.wz.uw.edu.pl/jmcbem/vol2018/iss1/2/ |
| work_keys_str_mv | AT borsaliawichaamina nostalgiaandculturetherelationshipbetweenindicatorsofacculturationandnostalgia AT benhabibabderrezak nostalgiaandculturetherelationshipbetweenindicatorsofacculturationandnostalgia |