Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics
Branding is one of the marketing strategies that a business must follow to contribute to its prosperity. It is not just about giving a name with a logo; it is about spreading a seal of identity that makes customers identify with the company's products. If creating a successful branding strategy...
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| Format: | Article |
| Language: | English |
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University of New Mexico
2025-05-01
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| Series: | Neutrosophic Sets and Systems |
| Subjects: | |
| Online Access: | https://fs.unm.edu/NSS/11.%20PlithogenicNeutrosophicVagueStatistics.pdf |
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| _version_ | 1849225477715132416 |
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| author | María Fernanda Béjar-Feijoo Nancy Ricardo-Domínguez |
| author_facet | María Fernanda Béjar-Feijoo Nancy Ricardo-Domínguez |
| author_sort | María Fernanda Béjar-Feijoo |
| collection | DOAJ |
| description | Branding is one of the marketing strategies that a business must follow to contribute to its prosperity. It is not just about giving a name with a logo; it is about spreading a seal of identity that makes customers identify with the company's products. If creating a successful branding strategy in the market is difficult for any entrepreneur, this is even more difficult for women entrepreneurs. As is known in business, in the labor market, and in everyday life, women face more significant challenges than men. Added to this is the fact that Ecuador is a developing country where there are considerable financial and economic limitations when it comes to boosting a business. This paper aims to identify the aspects and barriers to consider when creating an e-learning platform to help women entrepreneurs in the city of Guayaquil launch their brands. To this end, a survey is designed to identify these aspects. To process the data statistically, we prefer to use Plithogenic Statistics, with data in the form of Neutrosophic Vague Sets. On the one hand, the Plithogenic Statistics allows us to gather probabilities for the various aspects to be considered, including economic, political, social, and other factors. Furthermore, Neutrosophic Vague data allows us to capture greater accuracy in responses and address uncertainty. |
| format | Article |
| id | doaj-art-6493e68780124f05bc3b4e949d877c47 |
| institution | Kabale University |
| issn | 2331-6055 2331-608X |
| language | English |
| publishDate | 2025-05-01 |
| publisher | University of New Mexico |
| record_format | Article |
| series | Neutrosophic Sets and Systems |
| spelling | doaj-art-6493e68780124f05bc3b4e949d877c472025-08-24T17:14:22ZengUniversity of New MexicoNeutrosophic Sets and Systems2331-60552331-608X2025-05-0184123133Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague StatisticsMaría Fernanda Béjar-FeijooNancy Ricardo-DomínguezBranding is one of the marketing strategies that a business must follow to contribute to its prosperity. It is not just about giving a name with a logo; it is about spreading a seal of identity that makes customers identify with the company's products. If creating a successful branding strategy in the market is difficult for any entrepreneur, this is even more difficult for women entrepreneurs. As is known in business, in the labor market, and in everyday life, women face more significant challenges than men. Added to this is the fact that Ecuador is a developing country where there are considerable financial and economic limitations when it comes to boosting a business. This paper aims to identify the aspects and barriers to consider when creating an e-learning platform to help women entrepreneurs in the city of Guayaquil launch their brands. To this end, a survey is designed to identify these aspects. To process the data statistically, we prefer to use Plithogenic Statistics, with data in the form of Neutrosophic Vague Sets. On the one hand, the Plithogenic Statistics allows us to gather probabilities for the various aspects to be considered, including economic, political, social, and other factors. Furthermore, Neutrosophic Vague data allows us to capture greater accuracy in responses and address uncertainty. https://fs.unm.edu/NSS/11.%20PlithogenicNeutrosophicVagueStatistics.pdfbrandingmarketingentrepreneurship feminineplithogenic statisticsneutrosophic vague setsplithogenyvague setsneutrosophic sets |
| spellingShingle | María Fernanda Béjar-Feijoo Nancy Ricardo-Domínguez Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics Neutrosophic Sets and Systems branding marketing entrepreneurship feminine plithogenic statistics neutrosophic vague sets plithogeny vague sets neutrosophic sets |
| title | Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics |
| title_full | Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics |
| title_fullStr | Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics |
| title_full_unstemmed | Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics |
| title_short | Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics |
| title_sort | identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of guayaquil based on plithogenic neutrosophic vague statistics |
| topic | branding marketing entrepreneurship feminine plithogenic statistics neutrosophic vague sets plithogeny vague sets neutrosophic sets |
| url | https://fs.unm.edu/NSS/11.%20PlithogenicNeutrosophicVagueStatistics.pdf |
| work_keys_str_mv | AT mariafernandabejarfeijoo identificationofaspectsandbarrierstoimplementingbrandingstrategiesinfemaleentrepreneurshipinthecityofguayaquilbasedonplithogenicneutrosophicvaguestatistics AT nancyricardodominguez identificationofaspectsandbarrierstoimplementingbrandingstrategiesinfemaleentrepreneurshipinthecityofguayaquilbasedonplithogenicneutrosophicvaguestatistics |