Business Intelligence Challenges for Independent Game Publishing
With the continuous development of the game industry, research in the game field is also deepening. Many interdisciplinary areas of knowledge and theory have been used to promote the development of the game industry. Business intelligence technologies have been applied to game development for game d...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020-01-01
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| Series: | International Journal of Computer Games Technology |
| Online Access: | http://dx.doi.org/10.1155/2020/5395187 |
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| _version_ | 1850158443552309248 |
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| author | Yanhui Su Per Backlund Henrik Engström |
| author_facet | Yanhui Su Per Backlund Henrik Engström |
| author_sort | Yanhui Su |
| collection | DOAJ |
| description | With the continuous development of the game industry, research in the game field is also deepening. Many interdisciplinary areas of knowledge and theory have been used to promote the development of the game industry. Business intelligence technologies have been applied to game development for game design and game optimization. However, few systematic research efforts have focused on the field of game publishing, particularly with regard to independent (indie) game publishing. In this paper, we analyse data collected from a set of interviews with small indie game developers. The results indicate that most of the indie game developers have already used business intelligence for game self-publishing, although three main challenges have been identified: first, how to conduct marketing promotion and improve the return on investment (ROI); second, how to collect game publishing data; and third, how to analyse the data in order to guide game self-publishing. Our interviews also reveal that the business model applied to a game significantly impacts the role of game analytics. The study expands and advances the research on how game analytics can be used for game publishing, particularly for indie game self-publishing. |
| format | Article |
| id | doaj-art-64738ef5fae8436f89e8941693b5fc37 |
| institution | OA Journals |
| issn | 1687-7047 1687-7055 |
| language | English |
| publishDate | 2020-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | International Journal of Computer Games Technology |
| spelling | doaj-art-64738ef5fae8436f89e8941693b5fc372025-08-20T02:23:52ZengWileyInternational Journal of Computer Games Technology1687-70471687-70552020-01-01202010.1155/2020/53951875395187Business Intelligence Challenges for Independent Game PublishingYanhui Su0Per Backlund1Henrik Engström2School of Informatics, Skövde University, Skövde 54128, SwedenSchool of Informatics, Skövde University, Skövde 54128, SwedenSchool of Informatics, Skövde University, Skövde 54128, SwedenWith the continuous development of the game industry, research in the game field is also deepening. Many interdisciplinary areas of knowledge and theory have been used to promote the development of the game industry. Business intelligence technologies have been applied to game development for game design and game optimization. However, few systematic research efforts have focused on the field of game publishing, particularly with regard to independent (indie) game publishing. In this paper, we analyse data collected from a set of interviews with small indie game developers. The results indicate that most of the indie game developers have already used business intelligence for game self-publishing, although three main challenges have been identified: first, how to conduct marketing promotion and improve the return on investment (ROI); second, how to collect game publishing data; and third, how to analyse the data in order to guide game self-publishing. Our interviews also reveal that the business model applied to a game significantly impacts the role of game analytics. The study expands and advances the research on how game analytics can be used for game publishing, particularly for indie game self-publishing.http://dx.doi.org/10.1155/2020/5395187 |
| spellingShingle | Yanhui Su Per Backlund Henrik Engström Business Intelligence Challenges for Independent Game Publishing International Journal of Computer Games Technology |
| title | Business Intelligence Challenges for Independent Game Publishing |
| title_full | Business Intelligence Challenges for Independent Game Publishing |
| title_fullStr | Business Intelligence Challenges for Independent Game Publishing |
| title_full_unstemmed | Business Intelligence Challenges for Independent Game Publishing |
| title_short | Business Intelligence Challenges for Independent Game Publishing |
| title_sort | business intelligence challenges for independent game publishing |
| url | http://dx.doi.org/10.1155/2020/5395187 |
| work_keys_str_mv | AT yanhuisu businessintelligencechallengesforindependentgamepublishing AT perbacklund businessintelligencechallengesforindependentgamepublishing AT henrikengstrom businessintelligencechallengesforindependentgamepublishing |