An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms
In todayʼs world where technology is rapidly evolving, hotels need to be the best in all conditions to be one step ahead of other competitors. Digital marketing and hotel website solutions play a lead role in this competition. Therefore, hotel websites need to be innovative, user-friendly, and descr...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020-01-01
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| Series: | Advances in Fuzzy Systems |
| Online Access: | http://dx.doi.org/10.1155/2020/8852223 |
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| _version_ | 1850158426317914112 |
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| author | Funda Samanlioglu Ayşe Nur Burnaz Berke Diş Mehmet Doğukan Tabaş Mehmet Adıgüzel |
| author_facet | Funda Samanlioglu Ayşe Nur Burnaz Berke Diş Mehmet Doğukan Tabaş Mehmet Adıgüzel |
| author_sort | Funda Samanlioglu |
| collection | DOAJ |
| description | In todayʼs world where technology is rapidly evolving, hotels need to be the best in all conditions to be one step ahead of other competitors. Digital marketing and hotel website solutions play a lead role in this competition. Therefore, hotel websites need to be innovative, user-friendly, and descriptive. The main purpose of the study is to evaluate and rank potential hotel websites and digital solutions provider firms. Since there are various potentially competing quantitative and qualitative criteria to take into consideration in the decision-making process, a multicriteria decision-making (MCDM) method is needed. As the MCDM method, fuzzy best-worst method (FBWM) is integrated with the Fuzzy Technique for Order Preference by Similarity to Ideal Solution (F-TOPSIS). In this integration, FBWM is applied to determine fuzzy evaluation criteria weights and then F-TOPSIS is implemented to rank alternatives utilizing the obtained fuzzy weights. A case study is presented, where 4 alternative hotel websites and digital solutions provider firms for Paloma Hotels in Turkey are evaluated based on 9 criteria by 3 hotel managers. |
| format | Article |
| id | doaj-art-64373314a7df44f292dae6b4f0edf0a7 |
| institution | OA Journals |
| issn | 1687-7101 1687-711X |
| language | English |
| publishDate | 2020-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Advances in Fuzzy Systems |
| spelling | doaj-art-64373314a7df44f292dae6b4f0edf0a72025-08-20T02:23:52ZengWileyAdvances in Fuzzy Systems1687-71011687-711X2020-01-01202010.1155/2020/88522238852223An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider FirmsFunda Samanlioglu0Ayşe Nur Burnaz1Berke Diş2Mehmet Doğukan Tabaş3Mehmet Adıgüzel4Department of Industrial Engineering, Kadir Has University, Cibali, Istanbul 34083, TurkeyDepartment of Industrial Engineering, Kadir Has University, Cibali, Istanbul 34083, TurkeyDepartment of Industrial Engineering, Kadir Has University, Cibali, Istanbul 34083, TurkeyDepartment of Industrial Engineering, Kadir Has University, Cibali, Istanbul 34083, TurkeyDepartment of Industrial Engineering, Kadir Has University, Cibali, Istanbul 34083, TurkeyIn todayʼs world where technology is rapidly evolving, hotels need to be the best in all conditions to be one step ahead of other competitors. Digital marketing and hotel website solutions play a lead role in this competition. Therefore, hotel websites need to be innovative, user-friendly, and descriptive. The main purpose of the study is to evaluate and rank potential hotel websites and digital solutions provider firms. Since there are various potentially competing quantitative and qualitative criteria to take into consideration in the decision-making process, a multicriteria decision-making (MCDM) method is needed. As the MCDM method, fuzzy best-worst method (FBWM) is integrated with the Fuzzy Technique for Order Preference by Similarity to Ideal Solution (F-TOPSIS). In this integration, FBWM is applied to determine fuzzy evaluation criteria weights and then F-TOPSIS is implemented to rank alternatives utilizing the obtained fuzzy weights. A case study is presented, where 4 alternative hotel websites and digital solutions provider firms for Paloma Hotels in Turkey are evaluated based on 9 criteria by 3 hotel managers.http://dx.doi.org/10.1155/2020/8852223 |
| spellingShingle | Funda Samanlioglu Ayşe Nur Burnaz Berke Diş Mehmet Doğukan Tabaş Mehmet Adıgüzel An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms Advances in Fuzzy Systems |
| title | An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms |
| title_full | An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms |
| title_fullStr | An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms |
| title_full_unstemmed | An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms |
| title_short | An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms |
| title_sort | integrated fuzzy best worst topsis method for evaluation of hotel website and digital solutions provider firms |
| url | http://dx.doi.org/10.1155/2020/8852223 |
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