Towards intercultural communication effectiveness (congruence) in Sino-African interactions
Within the field of intercultural communication, the position of theorist is adopted, to re-think and reframe existing insights by creatively combining them in a more useful and holistic way, towards intercultural communication effectiveness (congruence). More specifically, this paper is premised o...
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Main Authors: | Fungai Chigwendere, Lynette Louw |
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Format: | Article |
Language: | English |
Published: |
University of Johannesburg
2022-10-01
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Series: | Communicare |
Subjects: | |
Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1552 |
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