The Fred factor
So often we seem to speak in abstracts about marketing. We may all nod our heads when it comes to the importance of the basics of digging and delving into the marketplace and thoroughly researching the competition and looking at trend analyses. When we moreover talk about the importance of position...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2078 |
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| _version_ | 1832593864387461120 |
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| author | Aubrey Malden |
| author_facet | Aubrey Malden |
| author_sort | Aubrey Malden |
| collection | DOAJ |
| description |
So often we seem to speak in abstracts about marketing. We may all nod our heads when it
comes to the importance of the basics of digging and delving into the marketplace and thoroughly
researching the competition and looking at trend analyses. When we moreover talk about the
importance of positioning our brand and differentiating it by means of both an impactful name and
packaging that really do express the brand’s character, its DNA, we may all nod our heads again.
|
| format | Article |
| id | doaj-art-63cf28b342f84fab9e7ad805b3e4c8dd |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-63cf28b342f84fab9e7ad805b3e4c8dd2025-01-20T08:44:15ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0131110.36615/jcsa.v31i1.2078The Fred factorAubrey Malden0Forensic Marketing Company So often we seem to speak in abstracts about marketing. We may all nod our heads when it comes to the importance of the basics of digging and delving into the marketplace and thoroughly researching the competition and looking at trend analyses. When we moreover talk about the importance of positioning our brand and differentiating it by means of both an impactful name and packaging that really do express the brand’s character, its DNA, we may all nod our heads again. https://journals.uj.ac.za/index.php/jcsa/article/view/2078world of rockmarketingtrend analysespositioning our brandchanged |
| spellingShingle | Aubrey Malden The Fred factor Communicare world of rock marketing trend analyses positioning our brand changed |
| title | The Fred factor |
| title_full | The Fred factor |
| title_fullStr | The Fred factor |
| title_full_unstemmed | The Fred factor |
| title_short | The Fred factor |
| title_sort | fred factor |
| topic | world of rock marketing trend analyses positioning our brand changed |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2078 |
| work_keys_str_mv | AT aubreymalden thefredfactor AT aubreymalden fredfactor |