Big Data Analytics in E-commerce Driving Business Decisions Through Customer Behavior Insights
This proposition seeks to find out the significant opportunities BIG Data Analysis can offer to e-commerce and generate analytic decisions about customer behavior. With evolving e-commerce, consumer actions have been the most important factor for businesses keeping competitive. This comprehensive fr...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | ITM Web of Conferences |
| Subjects: | |
| Online Access: | https://www.itm-conferences.org/articles/itmconf/pdf/2025/07/itmconf_icsice2025_05001.pdf |
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